The Nigerian Institute of Public Relations (NIPR), the statutory body regulating all PR professionals in the country, has formally inducted Ayobami Eruobami, Founder and CEO of Erumedia Group and Erumedia Charity Trust, into its professional fold. The ceremony, held on December 12, 2025, in Abuja, serves as a major professional milestone, validating Eruobami’s expertise, ethical commitment, and contribution to the communications industry.
The induction positions Eruobami as a key industry leader, committed not only to raising the bar for PR excellence but also to leveraging strategic communication for social good.
A Career Blending Business Acumen and Social Impact
Ayobami Eruobami is a recognized communications strategist and entrepreneur, best known for:
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Erumedia Group: A leading firm providing PR, media relations, media management, and brand strategy services to multiple clients across sectors.
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Erumedia Charity Trust: A philanthropic platform focused on empowering marginalized communities and SMEs through media visibility, branding support, and capacity-building programs.
Eruobami has consistently demonstrated that strategic communication can serve both commercial objectives and social development. His philanthropic efforts include providing digital marketing training, mentorship for young entrepreneurs, and media resource initiatives targeted at underserved communities.
High-Profile Recognitions in 2025
The induction follows a year of significant external validation, highlighting Eruobami’s growing influence:
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Nigeria 40 Under 40 Awards: Recognized as one of Nigeria’s emerging leaders for his drive and impact in public relations and social change.
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BusinessDay SME 100 Awards: Erumedia Group was officially shortlisted, underscoring the company’s innovation and contribution to Nigeria’s economic growth.
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ForbesBLK Community: Recognized internationally as a member of this global network, signaling his commitment to professional excellence and a global outlook.
Recommitment to Service and Transparency
Upon receiving the certificate from NIPR President, Dr. Ike Neliaku, Eruobami stressed that the induction is a commitment to the greater community:
“Being inducted into the NIPR is not just an honor, it is a responsibility. My journey in public relations and media strategy has always been guided by a deep belief in the power of communication to inform, unite, project and uplift. With this induction, I recommit to excellence, transparency, and service not just to clients, but to communities, to young entrepreneurs, and to Nigeria’s growth story.”
The formal membership will enhance his credibility and capacity to influence best practices, mentor upcoming PR professionals, and intensify the outreach and social impact of the Erumedia Charity Trust.
