In a bold move to support small business owners and side hustlers, PalmPay has unveiled the PalmPay Hustle Grant, an initiative designed to provide financial relief and recognition for hardworking Nigerians. The program offers ₦500,000 cash prizes to selected individuals whose businesses and personal stories reflect determination, innovation, and impact.
Who Is Eligible?
PalmPay explained that the grant is open to Nigerians engaged in side hustles, startups, or entrepreneurial ventures. Applicants are expected to share an inspiring story about their hustle, highlighting challenges, resilience, and future plans. They must also demonstrate how ₦500,000 would significantly elevate their business—whether through expansion, new hires, or improved tools and technology.
How to Apply
The process emphasizes creativity and storytelling. Interested participants should:
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Record a 60-second video showcasing their hustle, why they value PalmPay, and how ₦500,000 would transform their business.
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Post the video on Instagram, TikTok, or X (Twitter) using the hashtag #PalmPayHustleGrant and tag PalmPay.
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Facebook users can upload their entry under the pinned post on PalmPay’s official page.
Why It Matters
Winners won’t just receive financial backing; they’ll also gain public recognition and entry into a wider network of Nigerian entrepreneurs. PalmPay hopes the grant will inspire more young people to chase their entrepreneurial dreams despite current economic pressures.
Broader Impact
This initiative aligns with national and private-sector efforts to enhance financial inclusion. Like government programs such as the Conditional Cash Transfer, PalmPay’s Hustle Grant delivers direct support to everyday Nigerians, proving that fintech can be more than just digital banking—it can be a true partner in growth.
A Golden Opportunity
For many, this grant could be the turning point their hustle needs. With a simple application process rooted in storytelling, the PalmPay Hustle Grant offers Nigerians the chance to scale their businesses and inspire others.
