Princess Atika Ajanah, Senior Special Assistant to President Bola Tinubu, has reiterated the federal government’s strong commitment to empowering youth and women entrepreneurs, spotlighting the crucial role they play in Nigeria’s economic growth.
Her remarks came during the exclusive unveiling of Pink Fleur’s latest line, the “Noor Collection,” an event that not only showcased stunning fashion inspired by the dawn’s first light but also highlighted the rising influence of women-led businesses in Nigeria’s vibrant fashion scene.
Princess Ajanah praised Pink Fleur’s founder, Zainab Salihijo, for transforming what started as a small venture into a brand that is rapidly outgrowing the “small-scale” tag, thanks to a blend of creativity and entrepreneurial grit.
“I’m genuinely impressed by Zainab’s journey — from scarves to a full-fledged fashion brand. It’s inspiring to see a young woman breaking barriers and setting trends,” she said.
She underscored the federal government’s ongoing efforts to support entrepreneurs through ministries of Industry, Trade and Investment, Human Affairs, and Youth Development. Recent initiatives include training programs, grants, and practical infrastructure like a sewing hub where hundreds of fashion entrepreneurs can rent equipment affordably.
“Government programs are designed to lower the barriers for young entrepreneurs. The sewing hub, for example, allows designers to access machines for as little as 200 Naira — a game-changer for many,” she explained.
Princess Ajanah encouraged entrepreneurs to stay resilient despite challenges, reminding them that initial setbacks are normal and surmountable with determination.
At the heart of the event was Zainab Salihijo’s vision for Pink Fleur — a brand that combines style with purpose. Beyond fashion, the Noor Collection supports a social initiative empowering internally displaced women by offering them dignified jobs cleaning local parks.
“Entrepreneurship has given me more fulfillment than any traditional job,” Zainab shared. “Creating opportunities for others is what drives me. I urge young women to embrace entrepreneurship even though the path isn’t always easy — the rewards are worth it.”
Zainab also called on the government to recognize fashion entrepreneurs as serious economic contributors, not just tailors. “Fashion is a billion-dollar industry. With the right investment and support, Nigerian brands like Pink Fleur can dominate both locally and globally.”
Other voices at the event echoed this call. Anuli Aniebo, Executive Director of HEIR Women, applauded Pink Fleur’s unique designs and urged increased government funding for women-led enterprises. Meanwhile, Nkiru, CEO of Iyaoni Pant & Bra, championed financial independence for women as key to unlocking their full potential.
As the event closed, Zainab outlined Pink Fleur’s evolving mission: to create fashion that embodies sisterhood, purpose, and timeless value — pieces designed not just to be worn, but to be treasured for years.
