Olasoji Awofesobi is a passionate fashion entrepreneur, model, and the driving force behind Ibadan Urban Fashion Weekend (IUFW). Though currently based in the UK, where he works in the mental health sector, Awofesobi remains deeply connected to Nigeria’s fashion scene. In this insightful interview, he shares his journey, the inspiration behind IUFW, and his vision for the future of Nigerian fashion.
Blending Academics with Purpose
Though trained in Linguistics and Communication Studies, Awofesobi’s current work as a mental health support worker reflects a shift driven by passion and purpose. “I may not use my degree directly, but the communication skills it taught me—especially interpersonal and active listening—are essential in my daily work,” he said.
A Journey Rooted in Purpose and Passion
Awofesobi’s foray into fashion began in Ibadan, where he started modeling during a time when the city had very few fashion events. “There was only one major show per year, and opportunities were scarce,” he recalled. Determined to change that, he founded Ibadan Urban Fashion Weekend (IUFW) in 2017, with support from his parents and a few believers in his vision.
Since then, he has not only built IUFW into a notable event but has also led other initiatives like the South-West Fashion Summit, supported beauty pageants and fashion shows, and trained over 500 aspiring models. Despite the financial struggles and academic setbacks—such as an extra year in university due to his entrepreneurship—Awofesobi has stayed committed to empowering creatives.
The Vision Behind IUFW
IUFW was born from a desire to democratize fashion in Ibadan. “It was created to open doors for models, designers, and creatives to showcase their talents and gain the recognition they deserve,” he said. The goal is not just local exposure but to establish Ibadan as a fashion hub in Nigeria and eventually, on the global stage.
The platform has steadily grown through collaboration, innovation, and consistency, with each year bringing new levels of creativity and participation.
What Makes This Year’s Edition Special?
Scheduled for April, the 2025 edition of IUFW promises more than just runway glam. According to Awofesobi, this year’s event is all about expansion and evolution. With fresh creative concepts, high-level collaborations, and a diverse lineup of talents, IUFW 2025 aims to offer an immersive experience that redefines fashion shows in Nigeria.
“Ibadan people should be excited. IUFW is not just a show — it’s a movement,” he said. “It’s about celebrating our local talent, connecting creatives with the industry, and merging fashion with entertainment and culture.”
Fashion as a Tool for Cultural Identity
Awofesobi highlights the vital role fashion plays in promoting Yoruba culture. “Fabrics like Aso-Oke, Adire, and Ankara are not just materials; they tell our stories,” he explained. Traditional garments like Agbada, Buba, Iro, and Fila reflect status, pride, and spiritual identity.
Today, Yoruba-inspired fashion is gaining international attention, with designers fusing traditional elements into modern trends, and celebrities showcasing these styles globally. The ripple effect not only promotes cultural exchange but also boosts local economies and gives artisans the global recognition they deserve.
Making the Nigerian Fashion Industry More Profitable
To match the multibillion-dollar fashion industries of the West, Awofesobi believes Nigeria needs stronger infrastructure, accessible technology, and government support. He advocates for:
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Investment in fashion education and skill-building programmes
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Improved production facilities and textile supply chains
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Intellectual property protections for designers
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Incentives for local manufacturing and sustainable practices
With these in place, the Nigerian fashion industry could attract international partnerships and become a global contender.
Advice to Fashion Entrepreneurs in Challenging Times
Running a fashion business in Nigeria’s tough economy is no easy feat. Awofesobi recommends cost-efficiency and diversification as key strategies.
“Work with local suppliers, streamline operations, and consider online sales, consulting, or workshops,” he advised. This year’s IUFW will also include a workshop titled ‘The Business Side of Fashion’, aimed at helping fashion entrepreneurs learn the ropes of budgeting, marketing, and scaling their businesses.
Life and Lessons from the UK
In the UK, Awofesobi continues to make an impact as a mental health advocate. His work involves offering support to those in need, while also engaging in awareness campaigns and community initiatives that reduce stigma.
He deeply admires the UK’s mental health support system and its emphasis on diversity and inclusion. “If I had the means, I’d bring similar systems to Nigeria—accessible mental health care and inclusive policies for all,” he said.
Conclusion
Olasoji Awofesobi is not just a fashion visionary but a change-maker. Through IUFW, he has created a platform that’s amplifying Nigerian talent, preserving cultural heritage, and pushing Ibadan into the spotlight of fashion excellence.
His story is a reminder that passion, purpose, and persistence can create platforms of empowerment—and with continued support, Nigeria’s fashion industry can reach even greater heights.
