Nestlé has officially relaunched its beloved MAGGI Chicken Flavour Seasoning Cubes, now featuring a vibrant new blend of spices, including onion, turmeric, and celery, alongside a boosted chicken flavour designed to elevate the cooking experience for Nigerian consumers. This upgraded formula promises to bring even more depth and richness to everyday meals, reinforcing MAGGI’s position as a kitchen staple across the country.
In addition to the improved flavour, the product is now available in a convenient double-cube format, offering consumers more value and versatility. This innovative packaging not only enhances the convenience of use but also supports Nestlé’s commitment to sustainability by reducing packaging materials, contributing to a waste-free future.
The announcement was made at the inaugural MAGGI Creators Conference, a dynamic new platform aimed at connecting the brand with food enthusiasts, chefs, and content creators. Organized in collaboration with TikTok, the event provided an exciting opportunity for industry experts to share their culinary insights and collaborate on creative digital storytelling, highlighting the “double goodness” of the new MAGGI Chicken Flavour Seasoning Cubes.
Wassim Elhusseini, Chief Executive Officer of Nestlé Nigeria, shared his excitement about the relaunch: “We are thrilled to bring a new and improved MAGGI Chicken Flavour Seasoning Cube to Nigerian consumers. With the introduction of the double cube format, we are proud to be reducing our packaging by 25%, reinforcing our ongoing efforts to operate more sustainably. This is an important milestone for both our consumers and the environment, and we remain committed to growing our business in Nigeria in a way that benefits both people and the planet.”
Rahamatou Palm Zakari-Adamou, MAGGI Category Manager at Nestlé Nigeria, emphasized the brand’s long-standing commitment to Nigerian cuisine: “MAGGI has been an integral part of Nigerian kitchens for decades. We are dedicated to continuously enhancing our products, ensuring they not only deliver delicious taste and aroma but also remain a trusted ally for home cooks. By listening to our consumers and adapting to their preferences, we are able to develop seasoning cubes that truly resonate with local cooking styles.”
The relaunch of MAGGI Chicken Flavour Seasoning Cubes is part of Nestlé’s broader strategy to create products that enhance mealtime experiences for millions of Nigerian families while supporting environmental sustainability. MAGGI seasoning cubes continue to be a beloved household brand, available nationwide, and are set to continue inspiring creativity in kitchens across Nigeria.
