MTN Nigeria’s inspiring Go Make A Difference (Go M.A.D.) campaign is making its way to Kano, the cultural and commercial heart of Northern Nigeria. Set to take place on Friday, April 25, at Coolio Restaurant & Lounge, the event promises an unforgettable blend of tradition, innovation, and community spirit.
Following successful activations in Abuja, Enugu, Calabar, Ibadan, Benin, Aba, and Jos, MTN now turns its spotlight to Kano—celebrated for its proud heritage, bustling markets, and unmatched entrepreneurial energy.
Empowering Dreams Through Digital Innovation
At the heart of the Go M.A.D. campaign is a bold mission: empower Nigerians to dream bigger, push boundaries, and build thriving communities.
“At MTN, we’re committed to progress—empowering Nigerians to rise above challenges and build something remarkable,” said Onyinye Ikenna-Emeka, Chief Marketing Officer of MTN Nigeria.
“Go M.A.D. is built on the idea that MTN data gives you the power to go further, dream bigger, and create real impact. We see your hustle, we believe in your ideas, and we’re here to support your journey.”
A Celebration of Culture, Creativity, and Changemakers
In true Kano spirit, the event will feature a vibrant fusion of entertainment and local culture:
- Traditional Hausa music performances
- Fashion showcases celebrating Kano’s rich heritage
- Interactive games like Kahoot trivia and Go M.A.D. puzzles
- Pledge walls for attendees to share their dreams for community impact
- Exciting giveaways of MTN-branded merchandise and digital devices
Special guest appearances by notable celebrities will add to the excitement, making it a full day of learning, networking, and celebration.
Spotlighting Kano’s Digital Trailblazers
A core highlight of the event is the celebration of local entrepreneurs, artisans, and digital innovators—the true Go M.A.D. icons. These are the individuals who are transforming their communities using technology, creativity, and business acumen—showcasing how digital tools can unlock real opportunities.
Kano, a city renowned for its trade, craftsmanship, and spirit of innovation, is the perfect backdrop for this movement. Through storytelling and recognition, MTN aims to inspire more young people to harness technology for sustainable growth and lasting impact.
More Than an Event—It’s a Movement
Go M.A.D. is not just a one-day celebration—it’s a call to action. It encourages Kano’s youth to tap into their passions, explore digital innovation, and boldly make a difference where it matters most.
With this activation, MTN Nigeria reaffirms its commitment to building a generation of empowered, tech-savvy changemakers ready to lead Africa’s future.
