MTN Nigeria has launched the 2025 edition of its flagship employee volunteer program, “21 Days of Y’ello Care,” with a renewed mission to bridge the digital divide across underserved communities in Nigeria.
Running from June 1 to June 21, this year’s campaign is themed “Connecting at the Roots – Connecting Communities through Digital Tools.” The focus is on empowering individuals at the grassroots level with essential digital skills and tools to participate more effectively in the modern economy.
The initiative kicked off on Sunday, June 1, with staff-led training sessions across several Lagos communities. MTN employees volunteered their time to conduct workshops on digital marketing, employability skills, and personal branding—equipping participants with practical knowledge to navigate today’s digital landscape.
Speaking at the Lagos launch event, MTN Nigeria’s Chief Executive Officer emphasized the importance of corporate social responsibility, stating that the campaign reflects the company’s deep-rooted commitment to creating lasting impact where it operates. “We’re a digital company operating in a country with many needs,” he noted. “We want to be part of the solution by giving back in meaningful ways.”
As part of the 2025 campaign, MTN will implement several grassroots initiatives, including:
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Providing schools and youth centers with digital tools and devices
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Delivering community-based digital literacy training
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Setting up Wi-Fi access points in underserved areas
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Supporting small-scale digital entrepreneurs
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Establishing “Y’ello Pods”—community hubs for digital learning and financial inclusion
Now in its 18th year, the Y’ello Care initiative continues to grow in scope and impact. In 2024, the program gained recognition for reconstructing a school block at Iwerekun Community High School in Lakowe, greatly improving learning conditions for students and teachers.
With this year’s renewed focus on grassroots digital empowerment, MTN aims to create more inclusive access to opportunities, ensuring that no one is left behind in the digital age.
