As the marketing communications industry undergoes a radical shift powered by Artificial Intelligence (AI) and creative innovation, MediaFuse-Dentsu Nigeria is taking the lead in redefining strategies for success. With a strong commitment to sustainability and digital transformation, the agency is positioning itself at the forefront of this evolution.
At the recently concluded 2025 Management Strategy Conference held in Lagos, the theme “MediaFuse-Dentsu: Driving Through a Sustainable Data and Technology Strategy” set the stage for thought-provoking discussions on the future of marketing communications.
Speaking at the event, Emeka Chris Okeke, Group Chief Executive Officer of MediaFuse-Dentsu Nigeria, emphasized the urgent need for adaptation. “The pace of change is phenomenal, and Nigeria is not exempt. The marketing communications industry is transitioning into an era where AI, data science, and platform development will be at the core of business strategies,” he stated.
The conference brought together key executives from Dentsu Sub-Saharan Africa, including CEO Dawn Rowlands and Chief Data Officer Paul Stemmet. Industry thought leaders also shared insights on the critical intersection of AI, data-driven decision-making, and business strategy.
Dr. Bayo Adekanmbi, CEO of Data Science Nigeria (DSN) and Co-Founder of EqualyzAI, delivered a compelling session on “Building a Sustainable Data and Technology Strategy for Marketing Communications in Nigeria.” He highlighted the transformative role of AI in optimizing marketing efforts and enhancing consumer engagement.
Another pivotal session, led by Russell Irechukwu, Managing Partner at OR&C Consultants, focused on “Risk Management: Changes in Nigerian Tax Laws and Their Implications for Business in 2025.” His presentation provided an in-depth analysis of regulatory shifts and how businesses can navigate the evolving financial landscape.
With AI and data analytics shaping the future of marketing, MediaFuse-Dentsu Nigeria remains committed to integrating cutting-edge technology and sustainable practices to drive business success. By fostering strategic discussions and embracing AI-powered innovations, the agency is set to redefine the marketing communications landscape in Nigeria and beyond.
