Renowned Nollywood actor Lateef Adedimeji and his wife, actress Adebimpe Oyebade Adedimeji, have been appointed as brand ambassadors for KON Group Qatar, a global consulting firm headquartered in Doha.
The couple, known for their dynamic presence in the Nigerian film industry, will represent KON Group across Nigeria and the African continent. Their new roles involve promoting entrepreneurship and innovation through a range of the firm’s services including project management, business development, communication strategy, public-private partnerships, digital life coaching, and cultural consultancy.
Expressing his enthusiasm about the appointment, Lateef stated that he and his wife were excited to contribute to the firm’s vision of building global connections and offering forward-thinking solutions in sectors such as medical tourism and artistic diplomacy.
Their appointment marks another milestone for Nigerian creatives gaining international recognition beyond the entertainment industry. Through this partnership, the duo aims to strengthen Nigeria’s global image and highlight its growing influence in business, culture, and innovation.
“As ambassadors, we are committed to uplifting Nigeria’s profile on the global stage,” Lateef said. “We hope to inspire change and demonstrate the depth of talent and potential within our country.”
