In a significant move to foster innovation and collaboration, the UK and Nigeria have launched the Creative Industries Technical Working Group, a key development under the UK-Nigeria Enhanced Trade and Investment Partnership (ETIP). This initiative aims to deepen bilateral ties and establish a solid framework for growth in the creative sectors of both nations.
A Milestone for UK-Nigeria Relations
The launch of this Working Group, alongside a UK-Nigeria creative industries matchmaking event in London, marks a milestone in strengthening cross-border collaboration. It is designed to boost innovation, enhance commercial alliances, and drive sustainable economic growth within key creative subsectors, including:
- Film & TV
- Music
- Fashion & Design
- Architecture
- Advertising
- Gaming
By prioritizing cultural exchange and collaboration, the initiative is expected to create jobs, open new market opportunities, and fuel long-term economic development in both countries. A Terms of Reference and joint workplan for 2025 were also agreed upon to guide the group’s focus and strategic direction.
Key Stakeholder Insights
Florence Eshalomi MP, the UK’s Trade Envoy to Nigeria and Co-Chair of the UK-NG Creatives Technical Working Group, emphasized the transformative potential of the initiative:
“Our nations share a rich cultural bond and a deep belief in the power of creativity—through music, film, fashion, and arts. This initiative, rooted in our landmark ETIP, will strengthen trade ties, foster deeper collaboration, and unlock the full potential of our creative industries.”
Obi Asika, Director General of the National Council for Arts and Culture and Co-Chair of the Working Group in Nigeria, highlighted the global influence of Nigeria’s creative economy:
“From Nollywood to Afrobeats, fashion to gaming, Nigeria’s industries are reshaping global culture and commerce. To unlock our full potential, we need strategic investment—not just in talent, but in the institutions and infrastructure that drive long-term growth.”
Prince Baba Agba, Special Assistant to the President of Nigeria on Creativity, stressed the importance of leveraging the UK’s expertise:
“The UK’s creative industries are a benchmark for market distribution, institutional excellence, and innovation. We are eager to build meaningful partnerships that deliver tangible results for both Nigerian and UK stakeholders.”
Bridging Cultures Through Innovation
The Working Group and matchmaking event provided a platform for industry leaders, government officials, and creatives to engage in actionable discussions.
Adedayo Ayoade, Product Lead at Gbedu Labs, highlighted the significance of this initiative for Nigeria’s music industry:
“The future of Nigeria’s music industry lies in live experiences, innovation, and global collaborations. This Working Group is a vital step towards amplifying the voices of the next generation.”
By creating a structured dialogue and fostering commercial alliances, the Creative Industries Technical Working Group is set to play a crucial role in expanding market access, boosting exports, and shaping the future of the creative industries in Nigeria and the UK.
