In Nigeria’s fast-evolving beauty industry, few names command as much attention as Dabota Lawson. More than a model or social media influencer, Dabota has steadily built a reputation as an entrepreneur who understands both the science and the business of beauty.
From Runway to Boardroom
Dabota first appeared in the spotlight in 2009 when she won Miss Nigeria UK, a title that opened doors in the world of modeling. But rather than settling into the glamour of pageantry, she used the platform as a stepping stone toward something bigger — building a business empire.
Her academic background — Financial Economics at the University of Leicester and a diploma in Cosmetic Science from the London School of Beauty and Makeup — gave her the rare blend of financial expertise and technical knowledge needed to compete in a tough market.
Building a Homegrown Brand
In 2015, she launched Dabota Cosmetics, a brand distinguished by its focus on non-toxic, high-quality products. At a time when many Nigerians relied heavily on imported beauty goods, Dabota created a trusted local alternative. Today, her line of makeup and skincare products not only resonates with health-conscious consumers but also represents a shift toward African-owned innovation in beauty.
The Power of Influence
With a massive following on Instagram, Dabota turned social media into a powerful extension of her business model. She doesn’t just sell products — she sells a lifestyle of confidence, elegance, and empowerment. This dual role as entrepreneur and influencer has made her a case study in how digital platforms can fuel brand growth in Africa.
Beyond Beauty
Dabota’s impact extends past cosmetics. She has become a mentor and public speaker, using platforms such as the Beauty Africa Exhibition and Conference to guide young entrepreneurs. Her message is consistent: resilience, self-belief, and the courage to innovate are key to building lasting success.
Balancing Motherhood and Business
Despite personal challenges, including a high-profile marriage and divorce, Dabota has remained focused. Today, she balances her life as a mother to Reina Aku with her role as CEO, showing that women can define success on their own terms.
Legacy in the Making
With an estimated net worth of $2 million, Dabota Lawson is more than a beauty mogul — she’s part of a new generation of African entrepreneurs shaping industries that were once dominated by foreign players. Her story is not just about beauty, but about vision, independence, and creating opportunities for women in business.
