Over 50 ambitious entrepreneurs from across Nigeria have been shortlisted to compete for the coveted N50 million grand prize in the 10th season of the reality TV show The Next Titan.
Kicking off its nationwide auditions under the bold theme “The Unconventional”, the entrepreneurial talent hunt toured Abuja, Port Harcourt, Enugu, and Lagos in search of Nigeria’s most innovative and driven business minds. Contestants pitched their ventures while showcasing charisma, grit, and leadership—essential qualities for surviving the competition’s 10-week challenge.
From the hundreds who auditioned last month, just over 50 were selected to advance to the prestigious boot camp. There, only the top 20 candidates will earn a spot in the Next Titan house, setting the stage for a high-stakes journey of business trials, strategy, and personal growth.
Speaking during the auditions, the show’s Executive Producer, Mide Akinlaja, described the competition as a platform “seeking that one entrepreneur who will break boundaries and redefine what innovation looks like in Nigeria.”
Akinlaja also extended appreciation to the show’s sponsors for their ongoing support and urged participants to bring their best to the competition, noting that this season promises new levels of challenge and reward.
Representing the headline sponsor Betano, Head of Marketing Olusesan Olukoya encouraged contestants to embrace the opportunity to not only build their ventures but also strengthen their personal brands. “Betano is proud to stand with these bold thinkers as they grow their capacity and chase their dreams,” he said.
As The Next Titan enters its 10th season, it continues to serve as a launchpad for entrepreneurial talent, inspiring a new wave of Nigerian business leaders ready to disrupt the status quo.
