Close Menu
  • Home
  • About
  • Contact
  • Articles
  • News
  • Events
  • Tech
  • Start Up
  • Spotlight
  • Marketing
  • Strategy
  • Management
  • Profitability
  • Interviews
  • Leadership
  • Entrepreneurship

Subscribe to Updates

Get the latest business news, articles, tips and interviews to develop your business IQ!

What's Hot

How Nigerian Firms Turned N2.5 Trillion in Losses to Gains in 180 Day

August 4, 2025

NSIA & Cascador Bet $45,000 on Nigeria’s Agri-Tech, Health & Energy Innovators

August 4, 2025

From Policy to Practice: Insurance/Pension Editors Target Sector Revamp

August 4, 2025
Facebook X (Twitter) Instagram YouTube LinkedIn TikTok
  • Home
  • About
  • Articles

    How Nigerian Firms Turned N2.5 Trillion in Losses to Gains in 180 Day

    August 4, 2025

    NSIA & Cascador Bet $45,000 on Nigeria’s Agri-Tech, Health & Energy Innovators

    August 4, 2025

    From Policy to Practice: Insurance/Pension Editors Target Sector Revamp

    August 4, 2025

    Beyond Crude: How Nigeria Can Monetize Its 209TCF Gas Reserves

    August 4, 2025

    No Drama, Just Process: NNPC Confirms Ojulari’s Voluntary Exit

    August 4, 2025
  • Contact
    • Login
Facebook X (Twitter) Instagram YouTube TikTok LinkedIn
naijapreneur™
MINE fest 2025
  • News

    How Nigerian Firms Turned N2.5 Trillion in Losses to Gains in 180 Day

    August 4, 2025

    NSIA & Cascador Bet $45,000 on Nigeria’s Agri-Tech, Health & Energy Innovators

    August 4, 2025

    From Policy to Practice: Insurance/Pension Editors Target Sector Revamp

    August 4, 2025

    Beyond Crude: How Nigeria Can Monetize Its 209TCF Gas Reserves

    August 4, 2025

    No Drama, Just Process: NNPC Confirms Ojulari’s Voluntary Exit

    August 4, 2025
  • Events

    August 2025 Nigeria Business Events Roundup

    August 1, 2025

    July 2025 Nigeria Business Events Roundup

    July 1, 2025

    June 2025 Nigeria Business Events Roundup

    June 1, 2025

    MINE Fest 2025 to Host Stakeholders Engagement & Press Conference Ahead of Landmark Event

    May 19, 2025

    Founder Institute Lagos Presents: Angels & Demons – Surefire Tips for Raising Your First Angel Round

    May 3, 2025
  • Entrepreneurship
    1. Spotlight
    2. View All

    Meet the Real Estate Developer Re-imagining How BIG, People Live. – Adeyemi Ademola

    July 15, 2025

    Serial Entrepreneur Attah’ebwa Anzaku on Overcoming Struggles and Building Timeless Brands.

    March 15, 2025

    Ebun Feludu: From Kitchen to Coconut Industry Tycoon

    November 5, 2024

    20 Nigerian Brands with Global Ambition

    September 16, 2024

    Startup Backstory: Meet The Real Man Who Saved Apple From Bankruptcy (Not Steve Jobs)

    July 8, 2025

    Stripe Backstory: How Stripe’s CEO Built a $95B Fintech Giant—Without Studying Finance

    July 8, 2025

    How to Break Free From Business Failures

    July 3, 2025

    From Lagos to a $1 Billion Solution: How a Nigerian Immigrant Exposed America’s Biggest Financial Blind Spot

    June 27, 2025
  • Marketing
    1. e-Marketing
    2. View All

    A Christmas GIFT For Entrepreneurs!

    December 17, 2013

    Free Website CONTENT Review: Does your website SPEAK the language of your TARGET customers?

    September 30, 2013

    e-Commerce FAQs: 8 Frequently Asked Questions About Selling Online

    July 15, 2013

    CASE STUDY: How I Made Close To 1Million In Sales Within 3 Months Of Selling Online!

    May 13, 2013

    ROI in a Ribbon: Culture, Connection, and Corporate Gifting Rooted in Respect

    July 3, 2025

    Using Customer Data and Insight to Fuel Business Success

    May 22, 2025

    The Conversational AI Marketing Showdown: The Future of Marketing or Just Smart Hype? Balancing Innovation with Tradition.

    March 11, 2025

    From Jollof Rice to Joyful Sales: How to Captivate Nigerian Customers This Christmas

    November 20, 2024
  • Start Up
    1. Tech
    2. View All

    Elon Musk Declares War on Every AI Company: How xAI’s Acquisition of X Could Change the Future of AI

    March 31, 2025

    Nwoke: How Technology Can Restore Market Pricing Integrity for Small Businesses.

    March 14, 2025

    Ai Adoption In Nigeria: Legal Considerations For Nigerian Businesses

    February 6, 2025

    Harnessing Digitisation To Enhance Trade In Africa- A Review Of The African Continental Free Trade Area Protocol On Digital Trade

    February 6, 2025

    Securing The Bag: Founders’ Tips to Securing Grants and Investments (Part 2)

    May 27, 2025

    Don’t Hate the Game. Learn the Map.

    May 20, 2025

    Securing the Bag: Founders’ Tips for Getting Grants and Investments (Part 1)

    February 21, 2025

    Setting Up a Cryptocurrency Company in Nigeria

    February 6, 2025
  • Management
    1. Finance
    2. Legal
    3. Profitability
    4. View All

    What are the biggest financial red flags you look for in a startup?

    June 27, 2025

    Tinubu Signs Landmark Tax Reform Bills into Law: What It Means for Nigerians and Businesses

    June 27, 2025

    Banking And Finance In Nigeria: The Regulatory Framework At A Glance

    April 29, 2025

    Compliance in Nigeria: Data Protection Directives for Businesses

    April 10, 2025

    Intellectual Property Protection in Nigeria’s Agricultural Sector

    April 9, 2025

    5 Strategies for Reinvesting Profits to Grow Your Business

    March 20, 2015

    The MOST IMPORTANT Word In Business

    March 31, 2014

    5 Ways To Reduce Inventory Costs And Boost Profitability

    February 21, 2014

    How To Save Your Business From Self-Inflicted Financial CRISIS!

    June 17, 2013

    How to Hire A-List Employees Like Mark Zuckerberg

    July 5, 2025

    Your 9–5 Job Will Be Extinct by 2030 — Here’s How to Survive

    June 17, 2025

    Compliance in Nigeria: Data Protection Directives for Businesses

    April 10, 2025

    The Science Behind Recruitment

    September 24, 2024
  • Strategy

    How to Stay Competitive in the Digital Era

    March 25, 2025

    Nigeria Cement Market Review 2019-2024 and Forecasts 2025-2029.

    March 14, 2025

    Eight prudent ways to invest your 13th-month pay

    January 6, 2025

    Catching Them Young: A CSR Guide for Brands Building Lifelong Connections with Youth

    October 28, 2024

    The SHOW UP Strategy: How to Attract Paying Clients in Tough Economic Times

    October 15, 2024
  • Leadership

    How Patrick Doyle Transformed Domino’s Pizza: From a $3 Stock to $500

    June 20, 2025

    LEADERSHIP CHECKLIST: 4 Critical Things Every Leader Needs To Do For Their Team

    November 25, 2013

    Business Mastery: The Unusual Qualities Of Highly Successful Entrepreneurs

    October 31, 2011

    The Golden Rule Of Business

    July 18, 2011

    EAGLE EYE LEADERSHIP: the Principle of Focus and Priority

    November 15, 2010
  • Interviews

    Meet the Real Estate Developer Re-imagining How BIG, People Live. – Adeyemi Ademola

    July 15, 2025

    Nwoke: How Technology Can Restore Market Pricing Integrity for Small Businesses.

    March 14, 2025

    Unusual Entrepreneur Interview with Connor Gillivan of eCommetize.com

    June 13, 2016

    Unusual Entrepreneur Interview with Michael Fratkin of ResolutionCare.com

    August 3, 2015

    Unusual Entrepreneur Interview with Walter Emiedafe of SapientVendors.com.ng

    June 1, 2015
naijapreneur™
Home»News»Enduring the Storm: Nigerians Adjust to Tinubu’s Painful Reforms Amid Soaring Prices
News

Enduring the Storm: Nigerians Adjust to Tinubu’s Painful Reforms Amid Soaring Prices

Gift IfeanyiBy Gift IfeanyiApril 29, 202504 Mins Read
Share Facebook Twitter Pinterest Copy Link LinkedIn Tumblr Email Telegram WhatsApp
Follow Us
Facebook X (Twitter) Instagram YouTube LinkedIn TikTok
Share
Facebook Twitter LinkedIn Pinterest Email Copy Link WhatsApp

Nigerians are grappling with what many describe as the country’s harshest economic upheaval in recent memory, triggered by a wave of radical reforms under President Bola Ahmed Tinubu. While aimed at long-term fiscal stability, these changes have unleashed immediate economic pain, forcing millions to adapt to a new—and tougher—reality.

The reforms, including the removal of fuel subsidies and exchange rate unification, were designed to correct deep-rooted inefficiencies. But instead, they’ve spurred record inflation, a cost-of-living crisis, and a general decline in household purchasing power.

Prices of basic goods and services have soared. Transport now consumes a major share of workers’ salaries, and electricity tariffs have tripled for Band A users. Fuel prices skyrocketed from ₦190 per litre in May 2023 to ₦950 by April 2025, while a 50kg bag of rice shot up from ₦30,000 to ₦90,000 within the same period.

Demo

Inflation, which peaked at 33.2% in December 2024, temporarily dipped to 23.18% in February 2025 after a revision in methodology, but crept back up to 24.23% in March. The IMF projects an average inflation rate of 26.5% for 2025, with a potential rise to 37% by 2026, casting doubt on the sustainability of current policies.

Yet, amid the chaos, Nigerians are adjusting—not out of comfort, but out of necessity.

“Nigerians are incredibly resilient,” said Simon Samson, an Economics lecturer at Baze University, Abuja. “They’ve been humbled by the economic hardship and have chosen adaptation over confrontation.”

While public anger briefly boiled over in the #EndBadGovernance protests in parts of northern Nigeria in August 2024, the widespread outrage has since quieted. Experts say this silence reflects not acceptance, but a deep, survivalist shift in behavior.

Adapting Through Informality

According to Abdulfatai Adedeji of the Centre for the Study of Economies of Africa (CSEA), this resilience is embedded in Nigeria’s economic structure—marked by high informality and self-employment. From agriculture to petty trade, millions juggle multiple low-income ventures to make ends meet.

“People are cutting back on non-essentials, selling food stock, taking on side hustles, or leaning on their social networks,” Adedeji explained, citing the 2023/24 General Household Survey, which revealed:

  • 14% reduced food intake

  • 10.6% sold food stock

  • 9.1% picked up extra work

  • 13.7% received informal support

Despite the hardship, some reforms are yielding early macroeconomic gains. Exchange rate unification has narrowed black-market premiums, while the end of fuel subsidies has freed up revenue and encouraged investments in alternatives like Compressed Natural Gas (CNG).

“These are directionally sound policies,” Adedeji noted. “But their success depends on implementation, transparency, and social protection.”

Still, experts warn that the benefits are fragile and unequally distributed. Delays in programs like the student loan scheme highlight Nigeria’s ongoing problem: weak policy execution.

Flickers of Relief

Recent months have shown modest relief in food prices, with foreign rice dropping slightly from over ₦100,000 to ₦90,000 per 50kg, thanks to improved harvests and duty-free food imports. But analysts caution that the trend isn’t sustainable without year-round farming and greater investment in agriculture.

“We’re still facing massive challenges—climate shocks, insecurity, poor logistics,” Samson said. “These drive food inflation, which stood at 21.79% in March 2025.”

A New Normal

Could prices ever return to pre-2023 levels? Experts are unanimous: unlikely.

“That ship has long sailed,” Samson said. “Even if inflation slows, we’re in a new price era.”

Adedeji agrees. “Returning to old prices would require rapid resolution of deep-rooted inflation drivers—something we’re not seeing yet.”

To survive this “new normal,” Nigerians must continue to:

  • Prioritise essentials

  • Diversify income sources

  • Rely on community support

At the same time, the government must step up:

  • Coordinate fiscal and monetary policies

  • Invest in infrastructure and agriculture

  • Strengthen reform implementation with a human-centered approach

“Nigerians are not thriving—they are enduring,” said Adedeji. “But with consistent policies and credible leadership, this pain may eventually yield a more resilient, prosperous economy.”

Until then, the struggle continues—not out of choice, but out of necessity, fueled by the hope that today’s sacrifices will build a better tomorrow.

Share. Facebook Twitter Pinterest LinkedIn Email Copy Link WhatsApp
Previous ArticleEFCC Warns: Declare Cash Above $10,000 or Face Jail, Asset Seizure
Next Article Mike Adenuga at 72: The Quiet Powerhouse Who Rewrote Nigeria’s Telecom Story
Gift Ifeanyi

Gift Ifeanyi is a passionate and talented young web developer with a flair for storytelling and a keen interest in business and entrepreneurship. She brings a fresh perspective and a tech-savvy approach to delivering daily news and insights on the ever-evolving world of startups, innovation, and business trends. With a commitment to excellence and a drive to inspire the next generation of entrepreneurs, Gift is dedicated to creating engaging and informative content that empowers readers to thrive in the dynamic business landscape.

Related Posts

How Nigerian Firms Turned N2.5 Trillion in Losses to Gains in 180 Day

August 4, 2025

NSIA & Cascador Bet $45,000 on Nigeria’s Agri-Tech, Health & Energy Innovators

August 4, 2025

From Policy to Practice: Insurance/Pension Editors Target Sector Revamp

August 4, 2025
Add A Comment
Leave A Reply Cancel Reply

MINE Fest 2025
Demo
Business Events in Nigeria
Nigeria Business Events Roundup
GITEX Nigeria 2025
Demo
Latest Posts

How Nigerian Firms Turned N2.5 Trillion in Losses to Gains in 180 Day

August 4, 2025

NSIA & Cascador Bet $45,000 on Nigeria’s Agri-Tech, Health & Energy Innovators

August 4, 2025

From Policy to Practice: Insurance/Pension Editors Target Sector Revamp

August 4, 2025

Beyond Crude: How Nigeria Can Monetize Its 209TCF Gas Reserves

August 4, 2025

No Drama, Just Process: NNPC Confirms Ojulari’s Voluntary Exit

August 4, 2025
1 2 3 … 465 Next
Stay In Touch
  • Facebook
  • YouTube
  • TikTok
  • Instagram
  • LinkedIn

Subscribe to Updates

Get the latest business news, articles, tips and interviews to develop your business IQ!

Most Trending

10 of Elon Musk’s Friends from PayPal and Their Groundbreaking Startups

August 20, 2024

FG Launches N50,000 Conditional Grant for Small Businesses Through SMEDAN

June 26, 2025

How GoPro Went From $11 Billion to Near Bankruptcy: A Cautionary Tale for Entrepreneurs

June 14, 2025
1 2 3 … 774 Next
Latest Posts

How Nigerian Firms Turned N2.5 Trillion in Losses to Gains in 180 Day

August 4, 2025

NSIA & Cascador Bet $45,000 on Nigeria’s Agri-Tech, Health & Energy Innovators

August 4, 2025

From Policy to Practice: Insurance/Pension Editors Target Sector Revamp

August 4, 2025
1 2 3 … 774 Next

Subscribe to Updates

Get the latest creative news from FooBar about art, design and business.

Facebook X (Twitter) Instagram YouTube LinkedIn TikTok
  • Entrepreneurship
  • Interviews
  • Marketing
  • Start Up
  • Strategy
  • Management
  • Profitability
  • Leadership
© 2025 naijapreneur™. Powered by Differentiate.Online.

Type above and press Enter to search. Press Esc to cancel.