In a vibrant celebration of entrepreneurship and local creativity, Ecobank Nigeria reaffirmed its commitment to empowering Small and Medium-Sized Enterprises (SMEs) at the second edition of Oja Oge by Ecobank, a three-day fashion, culture, and lifestyle pop-up event that kicked off with great enthusiasm over the weekend.
Held in a dynamic setting buzzing with activity, the event attracted throngs of visitors eager to explore premium brands and enjoy exclusive discounts of up to 50% from both local and international exhibitors.
A Marketplace with Purpose
Omoboye Odu, Ecobank Nigeria’s Head of SME, Partnerships and Collaborations, expressed delight at the turnout and energy at the venue.
“We’re thrilled that all our exhibitors are fully activated. The energy here is everything we envisioned — this is more than just a pop-up; it’s a celebration of fashion, culture, and community,” said Odu.
Notable exhibitors included Adidas, House of Tara, Winston Leather, Ava and George Children’s Clothing, Chenche Clothing, and Lush Hair, among dozens of other standout brands.
More Than Just Shopping
Oja Oge offered attendees an immersive experience blending commerce with entertainment. Guests were treated to live music, runway shows featuring designers like Oshobor, Jon Pelumi, and Y’wandelag, and beauty makeovers. The event also included games, raffle draws, and giveaways, courtesy of corporate partners such as Airtel Nigeria, Flutterwave, Qatar Airways, and Maltina.
Specially curated spaces — from the Kid Zone and Gameland to Books by Omolara and a buzzing Beauty Parlour — made the exhibition a hit with families and fashion lovers alike.
Supporting the Backbone of the Economy
Odu reiterated Ecobank’s understanding of the barriers Nigerian SMEs face, from limited market access to structural constraints. She emphasized the bank’s mission to provide tailored solutions for small businesses.
“SMEs are vital to Nigeria’s economy. They drive job creation and GDP growth. At Ecobank, we are more than a bank — we are a partner in their success.”
A Platform for Growth and Exposure
Oja Oge is part of Ecobank’s larger Pan-African vision to create impactful platforms for small businesses and creatives. By offering visibility, networking, and market expansion opportunities, the exhibition reinforces Ecobank’s role as a champion of African entrepreneurship.
“Oja Oge is a marketplace of dreams — a space where culture meets commerce, and small businesses are seen, celebrated, and supported,” Odu concluded.
