Leading app growth agency Yodel Mobile by NP Digital has teamed up with the Cherie Blair Foundation for Women to enhance HerVenture, a free mobile learning app designed to support women entrepreneurs in Nigeria. As part of its pro-bono charity initiative, Yodel Mobile will provide App Store Optimization (ASO) services at no cost, helping the app reach more women in underserved communities.
Why This Matters
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HerVenture offers bite-sized business training on finance, e-commerce, and networking—critical skills for women entrepreneurs.
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Nigeria is a key market, where access to traditional business education is limited.
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ASO support will improve the app’s visibility and downloads, driving real impact.
“We’re proud to use our expertise to uplift women entrepreneurs where it matters most,” said Arazoo Kadir, Agency Growth Director at Yodel Mobile.
The Bigger Picture
This partnership aligns with Yodel Mobile’s annual pro-bono program, which supports charitable organizations and Black founders. Past beneficiaries include Breast Cancer Care and My House of Memories.
Emily Scott, Director of Programs at the Cherie Blair Foundation, added:
“This collaboration will help us reach more women in Nigeria, where mentorship and training opportunities are scarce.”
What’s Next?
6-month ASO campaign tailored for the Nigerian app market
Increased downloads and engagement for HerVenture
Stronger support network for women entrepreneurs
Key Takeaways
Free expert marketing for a life-changing app
Focus on Nigeria, a high-potential market for women-led businesses
Yodel Mobile’s commitment to social impact through digital equity
Final Thought
“When women entrepreneurs thrive, economies grow.” This partnership is a powerful example of how tech and philanthropy can combine to create real opportunities for women in business.
