In a landmark moment for Nigerian entrepreneurship, beauty, and culture, Dabota Lawson and Adeola Adeyemi, popularly known as Diiadem, showcased the power of African creativity on the global stage at the prestigious House of Lords in the United Kingdom. As key figures in The Global Rise of Nigerian Soft Power: Building Bridges Across Borders, they reinforced Nigeria’s growing influence in the beauty and creative industries.
Both Lawson and Diiadem have successfully built thriving beauty brands—Dabota Cosmetics and Beauty By AD—revolutionizing industry standards and redefining African excellence. Their journey, marked by resilience and innovation, highlights how Nigerian beauty and fashion continue to set global trends. Their participation at the House of Lords emphasized the expanding global footprint of Nigerian entrepreneurs, proving that beauty is not just an aesthetic but a cultural and economic powerhouse.
Strengthening this milestone was the presence and guidance of their mentor, the legendary Eryca Freemantle, founder of EATOW Global (Embracing All Tones of Women). As a global strategist and diversity advocate in the beauty industry, Freemantle has played a vital role in amplifying African voices and creating opportunities for creatives like Lawson and Diiadem to thrive on international platforms.
A defining moment at the event came when Lucy Haine, Global Digital Commerce & Marketplace Lead at DBT, acknowledged Diiadem’s remarkable impact, emphasizing the global reach and influence of Beauty By AD. This recognition further solidified Nigerian beauty brands as significant players in the international market.
Beyond their business success, Lawson and Diiadem share a profound bond that extends into friendship, motherhood, and mutual empowerment. Their stories exemplify the balance of ambition and personal growth, inspiring women across Africa to embrace their entrepreneurial dreams while excelling in leadership and family life.
With the steadfast support of EATOW Global and the mentorship of Eryca Freemantle, they continue to break barriers and redefine global beauty standards. Their achievements underscore that Nigerian soft power is not just a concept—it is a movement, driven by collaboration, representation, and the unwavering spirit of African excellence.
The world is watching, and this is only the beginning.
