Carloha Nigeria, the sole distributor of Chery vehicles in the country, is reshaping what it means to own a car by combining affordability, peace of mind, and a forward-looking service experience. With its newest customer-focused initiatives, the company is making brand-new sedans and SUVs more accessible to Nigerians while ensuring long-term value through an unmatched after-sales framework.
At a recent media gathering at its Alapere showroom in Lagos, Managing Director Sola Adigun explained that Carloha’s strategy is rooted in innovation, significant investments, and staff training. According to him, the company is not only improving the car ownership journey for Nigerians but also contributing to industrialisation and broader economic development.
Central to this vision is the Carloha Care 6-6-7 package, a first-of-its-kind service commitment that gives Chery vehicle owners:
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A six-year warranty,
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Six years of complimentary scheduled maintenance, and
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A seven-day repair guarantee with a courtesy car provided.
This offering, Adigun noted, is designed to remove the worries traditionally associated with car ownership in Nigeria, positioning Chery vehicles as a smarter, more reliable choice for families and businesses alike.
Adding to the excitement, Taiwo Akinpelu, Carloha Nigeria’s General Manager for Marketing, unveiled the upcoming Chery Tiggo 9 as the brand’s next flagship. He described the SUV as a family-oriented vehicle that blends luxury, innovation, and safety at the highest standard. Equipped with intelligent driver-assist systems, advanced safety architecture with multiple airbags, and a robust high-strength steel frame, the Tiggo 9 sets itself apart as the safest and most technologically advanced SUV in its segment.
“This is not just another SUV,” Akinpelu stressed. “It has been built with Nigerian roads and families in mind, and every Tiggo 9 owner will also benefit from the Carloha Care 6-6-7 package for complete peace of mind.”
Looking ahead, Carloha revealed plans to begin local assembly of Chery vehicles in Nigeria next year, a step expected to reduce ownership costs, strengthen the country’s automotive industry, create jobs, and deepen local expertise. The company also highlighted its ongoing investment in technician training and the nationwide expansion of its service network to guarantee spare parts availability and sustained customer confidence.
Journalists on a guided tour of the showroom were introduced to Carloha’s expanding lineup, with the Tiggo 9 showcased as the centerpiece of the brand’s next growth phase. The event wrapped up with a Q&A session, networking, and a renewed pledge from Carloha to transform mobility in Nigeria through affordability, world-class service, and customer-first innovation.
