The Ascend360 Conference, a recent event in Lagos, provided Nigerian entrepreneurs, creatives, and small and medium-sized enterprises (SMEs) with essential guidance on navigating the complex local economic environment to establish, safeguard, and expand their businesses. Hosted at the Naval Dockyard, Victoria Island, the conference was powered by Blaque Swann Legal Practitioners and centered around the practical theme: Build, Protect, and Grow.
The event successfully brought together a blend of legal experts, seasoned business leaders, and digital professionals to share actionable strategies for enterprise development.
The Mandate: Transformation and Shift
In her opening address, Titilope Adisa Obafemi, Principal Partner at Blaque Swann LP, positioned the conference as a catalyst for meaningful change. She encouraged participants to embrace the strategies shared to achieve lasting success:
“Just because you came here today, there’s going to be a shift. We want you to build something worthwhile, protect what you are building, and grow so you can make something of it.”
Core Focus Areas for Growth
The conference sessions were designed to cover the entire lifecycle of a business, ensuring holistic guidance for attendees. Key areas of focus included:
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Establishing Strong Foundations: Guidance on the initial legal and structural steps required for formal business registration and operations.
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Legal Protection and Compliance: Strategies for protecting intellectual property, managing contracts, and ensuring adherence to local laws.
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Strengthening Resilience: Techniques for developing adaptive strategies necessary to withstand Nigeria’s demanding economic pressures.
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Digital Acceleration: Leveraging modern tools and technologies for efficiency and market expansion.
Speakers such as Tunde Adisa, Ifeoluwa Snappcode Babalola, and Olushola Olaleye underscored the importance of maintaining a long-term vision, prioritizing consistent branding, and cultivating a positive, adaptive mindset change to enhance business performance and longevity.
The conference concluded with a keynote address delivered by Temidayo Adeyemi, Head of Operations at Blaque Swann LP, who charged participants to actively apply the practical lessons learned to drive sustainable growth.
