Whatadeal eCommerce, the dedicated online retail arm of Whatadeal Africa, is set to host its first-ever Whatadeal Mega Trade Fair, establishing a dynamic, in-person market engagement designed to amplify the growth of Nigerian enterprises. The two-day event will take place on November 29 and 30, 2025, at the Whatadeal premises on Chief Yesufu Abiodun Road, Oniru, Lagos.
The Fair is poised to convene hundreds of local vendors, showcasing a vast and diverse range of products across critical consumer sectors, including fashion, beauty, technology, food, and lifestyle. Attendees are promised a prime opportunity to discover unique offerings and secure exclusive commercial deals.
The Convergence of Enterprise and Community
This initiative is a tangible extension of Whatadeal’s cormission to empower businesses, particularly Small and Medium Enterprises (SMEs), by fostering meaningful connections between brands and consumers.Mr. Fela Bank-Olemoh, Managing Director of Whatadeal Africa, commented on the strategic importance of the event: “The Whatadeal Mega Trade Fair is far more than a conventional trade interaction. It is a vital convergence point for enterprise, creativity, and technology. While our eCommerce platform simplifies online store management, we recognize that building strong brand loyalty thrives on human connection.”
The event is engineered to provide a robust platform for entrepreneurs to elevate their brand visibility and engage directly with their customer base within a high-energy commercial environment. Shoppers can anticipate an immersive experience complete with live entertainment, interactive games, and substantial giveaways valued at over $\text{N}500,000$.
A Holistic Approach to Market Growth
Whatadeal eCommerce is committed to supporting SME development through a dual strategy: leveraging digital innovation while emphasizing inclusive, direct market participation. By marrying the efficiency of online commerce with the engagement of face-to-face interaction, the platform is strategically redefining Nigeria’s retail landscape.
“Through this event, we are enabling vendors to gain invaluable exposure, customers to derive significant value, and communities to connect over shared commercial experiences,” Bank-Olemoh added.
The Mega Trade Fair is explicitly designed to attract vendors, shoppers, and families, promising a mix of entertainment, commercial opportunity, and community building.
