A new player in the e-commerce sector, Hisell Technology, has officially entered the market to help small business owners escape the “fragile” cycle of relying solely on social media for sales. The platform acts as a unified digital infrastructure, integrating sales, marketing, and customer management into a single, stable dashboard.
Developed as a direct response to the operational chaos of managing multiple apps, Hisell aims to provide Nigerian entrepreneurs with a “sovereign” platform where they own their customer data and control their destiny.
The Problem: The “Social Media Suspension” Risk
Founder Chidiebere Okpechi highlighted that while Instagram and Facebook are excellent for reach, they are risky as sole sales channels. Account suspensions or algorithm changes can instantly wipe out a business’s entire history and customer base.
“Social media remains important for reach, but businesses should not lose everything because of a single disruption. Hisell was built to help businesses retain control of their customer relationships.”
Core Features of the Hisell Ecosystem
The platform is designed to replace the “fragmented tools” that currently slow down SME growth:
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Unified Dashboard: Manage product listings, customer chats, and payments from one place instead of jumping between apps.
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Data Ownership: Maintain a permanent customer database that isn’t tied to a specific social media account.
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Automated Marketing: “Low-skill” advertising tools that allow business owners to run promotions without needing an agency.
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Fulfillment Quality Control: A unique delivery rating system designed to solve the logistics trust gap and improve order completion rates.
Simplifying the Growth Journey
Board Advisor for Operations, Jumoke Omodeni, noted that the platform’s primary mission is to reduce “operational noise.” By automating the mundane tasks of business management, entrepreneurs can refocus on scaling and sustainable growth.
With SMEs making up the vast majority of Nigeria’s economic activity, Hisell positions itself as the stable foundation needed to bridge the gap between simple social media selling and full-scale digital commerce.
