In a strategic push to bridge the critical visibility gap facing women entrepreneurs, the empowerment platform Queen Moremi has announced a landmark initiative: providing free Public Relations (PR) training to 5,000 Nigerian female SME founders in 2026.
The program is a direct response to the escalating competitive pressures in Nigeria’s business landscape, particularly the rise of sophisticated digital branding and AI-driven content. While Nigerian women lead over 41% of micro-businesses and 32% of MSMEs—making them the backbone of local economies—many struggle with limited PR knowledge, restricted networks, and the high cost of communications expertise.
The Imperative of Visibility
Nigeria’s SME sector is the most vibrant in Africa, accounting for 96% of all businesses. As growth in female entrepreneurship accelerates (a 14.29% rise reported in 2024), success is increasingly determined by a business’s ability to tell a compelling story and capture digital attention.
Moremi Elekwachi, Founder of Queen Moremi, emphasized that visibility is now a survival tool:
“Nigerian women are driving some of the most creative, resilient, and high-impact businesses in the country, yet many remain unseen in the markets they serve. In an age where digital visibility can determine business survival, our entrepreneurs need more than hard work, they need strategy, storytelling, and the confidence to be visible.”
The PR Toolkit for the Digital Age
The free training is meticulously designed to equip female founders with the skills needed to master the modern media environment, covering key areas relevant to the Nigerian market:
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Brand Storytelling: Crafting compelling narratives that resonate with local customers.
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Digital Media & Community: Building visibility using social platforms and network engagement.
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Media Engagement: Understanding the local press landscape and press relations.
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AI Integration: Leveraging AI tools for efficient content creation and enhanced customer engagement.
The ultimate goal of the initiative is clear: to increase profitability through a stronger brand presence and heightened customer trust. Empowering 5,000 female founders with these strategic skills is framed not just as a business move, but as a crucial investment in Nigeria’s economic future.
Interested founders can find application details at queenmoremi dot com and officialqueenmoremi on Instagram.
