PalmPay Nigeria has taken a bold step toward fueling grassroots entrepreneurship with the launch of its Hustle Grant campaign, a funding initiative designed to transform everyday hustles into sustainable businesses.
Running from August 28 to September 29, the campaign reflects PalmPay’s mission of going beyond digital transactions to provide meaningful financial support for Nigeria’s entrepreneurs.
In the first phase, four winners emerged from thousands of entries nationwide. Each received ₦500,000 to scale their ventures — including a community builder from Kebbi State, two emerging fashion designers from Lagos and Jos, and a farmer whose innovation is driving food security. These recipients embody the resilience, creativity, and determination that power Nigeria’s economy.
Applications continue to pour in via the #PalmPayHustleGrant hashtag on social media, where entrepreneurs share their stories of grit and ambition. The final round will unveil four more winners, giving additional small business owners the opportunity to access resources that can transform their enterprises.
According to PalmPay, the Hustle Grant is not merely a funding program but a platform for empowerment — designed to nurture bold ideas, provide visibility, and generate community-level impact.
“As we mark our 6th anniversary, this initiative underlines our belief that financial services should enable possibilities, not just process payments,” PalmPay stated. “The Hustle Grant proves that PalmPay is more than a neobank — it is a trusted partner in the journey of every Nigerian entrepreneur.”
