Cinema entrepreneur and Doodle-Film Hub founder Yinka Ade-Aluko is making waves with the release of two provocative new books—Secrets to Making Movies Right for Nollywood Cinema and Nollywood and Its Borrowed Cinema—both aimed at igniting debate and charting a bold path for Nigeria’s film industry.
In a statement from Abuja, Ade-Aluko explained that his latest works are designed to shift the conversation about Nollywood’s creative direction and its place on the world stage. The first book, Secrets to Making Movies Right for Nollywood Cinema, dives into the anatomy of a blockbuster, featuring in-depth case studies of eight hit films produced by Funke Akindele, one of the industry’s most influential figures.
“Akindele’s films break down the artistic, cultural, and business ingredients behind some of the highest-grossing movies in Nigeria’s cinema history,” Ade-Aluko noted. “Through detailed analysis, the book offers filmmakers and investors a blueprint for success—from understanding audience psychology to mastering marketing strategies and narrative innovation.”
The second volume, Nollywood and Its Borrowed Cinema, casts a critical eye on the evolution of Nigerian cinema, examining how the industry has long borrowed from Hollywood’s playbook. Ade-Aluko argues that while imported methods have helped Nollywood rise, the future lies in crafting a uniquely Nigerian cinematic identity.
“Nollywood’s next decade must be built on original systems that truly reflect our experience,” he said. The book is a call to action for policymakers, investors, cultural leaders, and scholars to rethink the industry’s foundations and drive it toward reform and sustainability.
With these twin publications, Ade-Aluko hopes to inspire both creative and systemic change—ensuring that Nollywood’s next act is not just successful at the box office, but also authentically Nigerian at its core.
