Lagos — A new voice has emerged in the African business landscape with the debut of Traxis Africa Magazine, a publication dedicated to showcasing the creativity and resilience of African entrepreneurs often overlooked in mainstream media.
At the launch event in Lagos, the magazine’s founder, Mrs. Ijeoma Okonkwo, said the platform was born out of a determination to rewrite how the world perceives African innovation and enterprise. She emphasized that the publication aims to celebrate real stories of impact, consistency, and growth rather than fleeting moments of publicity.
Drawing from her experience organizing business exhibitions, Okonkwo noted that many small and medium-scale entrepreneurs rarely enjoy sustained recognition beyond short-term showcases.
“For years, entrepreneurs worked tirelessly, displayed their products for a few days, and disappeared from public attention. I realized more had to be done to sustain their visibility,” she said.
She explained that Traxis Africa Magazine was designed to bridge that gap — by telling authentic success stories, connecting entrepreneurs with investors, and opening access to global markets.
Describing Nigeria as a country blessed with talent and potential, Okonkwo urged citizens to shift focus from negative perceptions to narratives that highlight excellence and innovation.
“Even in our challenges, we must recognize our greatness. The world is interested in what we have to offer — our ideas, creativity, and drive. We must support those creating real value,” she added.
She further emphasized that meaningful investment extends beyond funding, pointing to the importance of knowledge exchange, networking, and opportunities in building a thriving entrepreneurial ecosystem.
The maiden edition of Traxis Africa Magazine profiles inspiring founders such as Adeyinka Tekenah, Chief Happiness Officer at Happy Coffee Nigeria, and Chibueze Obinwanne, founder of The Milk Boosters.
Tekenah described the platform as a vital space for sharing authentic African business success stories with global audiences. She also underscored the importance of representation, particularly for women in business.
“Young women need to see others succeeding despite challenges. Nigeria is filled with potential, opportunities, and brilliant minds — this is home for me,” she said.
Obinwanne, whose company supports nursing mothers and promotes infant health through a donor milk bank launched in April 2022, shared that the initiative is gradually gaining national acceptance despite initial concerns.
“We currently operate in Lagos and Abuja and plan to expand nationwide. No child should grow up without access to breast milk,” he stated, calling for stronger cold chain systems to ensure safe storage and distribution of donor milk across the country.
The launch event drew a diverse audience of entrepreneurs, investors, and business leaders who exchanged ideas on how to strengthen the growth of small and medium enterprises across Africa.
