In a growing economy where innovation and integrity must go hand in hand, QNET is pushing for a redefinition of what it means to be an entrepreneur in Nigeria — one rooted in ethics, empowerment, and community growth.
During a recent virtual gathering tagged “Beyond VCON: Media Insights from VCON 2025”, QNET brought together Nigerian journalists and media leaders to reflect on lessons from its global convention held in Penang, Malaysia. The session served as more than a debrief — it became a conversation about reshaping the public’s perception of direct selling and redefining the standards of ethical entrepreneurship across the country.
The VCON 2025 event, which drew over 10,000 participants from more than 50 nations, stood out as a melting pot for innovation, leadership, and shared vision. For Nigerian journalists who attended, the experience wasn’t merely corporate — it was transformative.
Ayokunmi Solesi, QNET’s Country Manager for Nigeria, described the convention as “a movement that blends business success with social purpose.” He emphasized that the company’s philosophy revolves around empowerment, community, and innovation, a trio that fuels every QNET initiative.
“For us, entrepreneurship isn’t just about transactions,” Solesi noted. “It’s about building sustainably, telling genuine success stories, and creating platforms that allow others to rise alongside us.”
QNET’s recognition with the Gold Stevie Award for Consumer Protection further highlights its stand for integrity and transparency — a reputation it continues to build across Nigeria through education, awareness, and wellness-driven innovations.
Among these innovations are wellness products designed to restore balance, energy, and vitality naturally — reinforcing QNET’s commitment to improving lives beyond financial success.
Journalists who joined the Penang convention shared powerful testimonies of what they experienced. Adeyemi Adepetun, Deputy Business Editor at The Guardian, praised QNET’s hospitality and organizational excellence, describing the convention as “a reflection of what ethical business should feel like.”
He also called on the brand to deepen its engagement with senior Nigerian editors to amplify its visibility and reinforce its message of empowerment across mainstream media.
Echoing similar sentiments, Juliet Umeh, Assistant High-Tech Editor at Vanguard, described the Penang experience as “a journey that reminded us that business can have a soul.” She was particularly struck by QNET’s RYTHM philosophy — “Raise Yourself to Help Mankind”, which she saw in action through the company’s health and empowerment initiatives.
She highlighted QNET’s health-focused product line, including the Amezcua Bio Disc 3, Chi Pendant 4, QAlive, and E-Guard, which she said embody the company’s mission to enhance wellbeing and help individuals counter modern lifestyle challenges like electromagnetic exposure.
For Sulaiman Aledeh, Managing Director of Edo Broadcasting Service, the brand’s human-first approach was what stood out most. “QNET operates more like a movement than a business,” he said. “Every product, every story is tied to improving lives — and that’s what true enterprise is about.”
The virtual dialogue concluded with a call for continuous collaboration between QNET and the media to demystify misconceptions around direct selling and inspire more Nigerians to embrace entrepreneurship grounded in transparency and purpose.
Since its official launch in 2022 through Newmark, QNET Nigeria has continued to extend its impact through social initiatives like FinGreen, which promotes financial literacy, and support programs for orphanages such as Little Saints Orphanage and Babe Salaam — reaffirming its vision of growth through service and empowerment.
