The stereotypical image of the Nigerian farmer—overworked, underpaid, and toiling under a harsh sun—was powerfully challenged at the first-ever PricePally Impact Summit, held in Lagos from May 22 to 23, 2025.
With the theme “From Farm to Table: The Future of Fresh Foods – Sustainable, Affordable, and Accessible,” the two-day summit convened key players across Nigeria’s agricultural value chain—farmers, policymakers, tech innovators, investors, and entrepreneurs—to chart a new course for the nation’s food ecosystem.
A central message echoed throughout the event: Nigerian farmers must no longer be seen as victims of a broken system. Instead, they should be acknowledged and empowered as essential contributors to national development and food security.
Luther Lawoyin, CEO of PricePally and host of the summit, emphasized the company’s mission to transform the agricultural narrative.
“Farming in Nigeria has been incredibly difficult for far too long. Our goal is to change that story—to spotlight a new generation of successful, dignified, and prosperous farmers,” Lawoyin said. “These farmers are the reason PricePally exists and thrives.”
Farmers as Business Leaders, Not Beneficiaries
Throughout the summit, speakers repeatedly stressed the need to view farmers not as objects of charity, but as entrepreneurs and innovators. True food security, they argued, hinges on systemic support—through access to infrastructure, financing, and digital tools—that enables farmers to scale sustainably.
“There is no crisis in food production,” noted Continental Adetiloye during a panel on sustainable agriculture. “The crisis lies in distribution. Farmers are producing—our systems just aren’t reaching the market efficiently.”
Experts highlighted that solving logistical bottlenecks, investing in climate-resilient infrastructure, and enhancing financial access are critical to unlocking agricultural prosperity.
Bridging Systemic Gaps
Abisola Olusanya, Lagos State’s Commissioner for Agriculture and Food Systems, underscored the role of platforms like PricePally in strengthening food systems, particularly in times of disruption.
“During supply chain disruptions like COVID-19, it was companies like PricePally that filled the gaps, ensuring that value flowed from farms to tables,” she said. “These are the kinds of enterprises governments must support.”
Recognizing Excellence and Building a Future of Dignity
In a powerful gesture of appreciation, the summit celebrated liaison officers and exemplary farm brands—such as Mariam Farm, Olafem Farm, and Professional Farm Support Vegetables—with merit awards. This recognition served as a model for what an inclusive and appreciative food system could look like.
“Farming must evolve from being a poverty management tool to a vehicle for wealth creation,” declared Femi Adekoya of the Integrated Aerial Precision Project.
Attendees, including award recipients, commended Lawoyin and the PricePally team for orchestrating such a meaningful event. Many agreed that platforms like this summit are vital to fostering dialogue, innovation, and long-term growth in Nigeria’s agricultural landscape.
After just five years in operation, PricePally is already catalyzing a shift—from a narrative of hardship to one of empowerment, dignity, and prosperity for Nigeria’s farmers.
