The Nigerian Bottling Company Ltd. (NBC), a prominent consumer packaged goods company and member of the Coca-Cola Hellenic Beverage Company, has officially introduced Plazma Biscuit—one of Europe’s most iconic biscuit brands—to the Nigerian market.
This launch marks a significant strategic milestone for NBC as it ventures into Nigeria’s rapidly expanding snack food sector, reinforcing the company’s long-standing commitment and confidence in the nation’s economic future.
The debut of Plazma Biscuit is the outcome of a collaborative effort between Bambi, a leading European confectionery producer, the Coca-Cola HBC Group, NBC, and a respected local biscuit manufacturer serving as an outsourcing partner.
The launch event featured a symbolic first sale of Plazma biscuits conducted by NBC’s Managing Director, Goran Sladić, underscoring both the brand’s arrival and the company’s excitement about this new chapter.
During the event, Sladić remarked, “Plazma is much more than a biscuit; it stands for trust, quality, and connection that transcends borders and unites generations. Introducing this beloved brand to Nigeria is another step in our journey of growth, innovation, and partnership with the communities we serve. With more than seventy years of presence in Nigeria, our commitment is about more than business expansion—it’s about investing in the people, potential, and promise of this great nation.”
NBC has maintained a strong presence in Nigeria’s beverage industry for over seven decades, and the introduction of Plazma Biscuit signals the company’s bold move into the country’s snack food market.
