Nigeria’s tourism authority has reaffirmed that its core objective is to develop a tourism landscape capable of generating revenue, supporting employment, and strengthening national identity.
Speaking at the launch of Naija Flavour: Destination December 2025 in Abuja, the agency emphasized that tourism, arts, culture, and the creative economy form a central pillar of the government’s economic strategy.
Scheduled for 13 December 2025, the event is designed as a large-scale cultural showcase featuring Nigerian cuisine, fashion, live theatre, music, and a marketplace dedicated to small and medium-sized businesses. Organizers describe it as a platform where creativity and enterprise converge to highlight Nigeria’s cultural depth while stimulating commercial activity.
According to the authority, the initiative aims to promote visibility for local industries by bringing together food vendors, artisans, designers, performers, and creative entrepreneurs. The event is expected to offer opportunities for SMEs to expand their customer base, attract partners, and participate more actively in the tourism economy.
The agency noted that the event goes beyond entertainment, framing it instead as a tool for economic empowerment—one that provides access, exposure, and long-term growth pathways for participating businesses. It added that the project was conceived to build wealth, support local enterprises, reinforce the creative sector, and cultivate a sustainable tourism experience that contributes to national development.
Nigeria’s vibrant December season, often recognized internationally for its energetic cultural celebrations, was highlighted as a key asset. The authority described this period as a time when visitors from around the world engage with the country’s music, food, fashion, and festive atmosphere.
A major highlight of the upcoming event is a theatrical production titled “Echoes of the Drums.” The performance celebrates communal life, unity, eco-tourism, spirituality, folklore, and ancestral traditions. The drum, a central element of the production, is portrayed as more than a musical instrument—symbolizing communication, identity, celebration, and a cultural heartbeat spanning generations. The play is being delivered through a collaboration between the tourism authority and leading theatre arts groups to promote cultural storytelling and heritage preservation.
The agency encouraged creative professionals and small business owners to take advantage of the platform, noting that the event is designed to amplify talent and broaden economic opportunities within Nigeria’s expanding tourism ecosystem.
