ABUJA — Following a recent equity acquisition by Afreximbank, tech entrepreneur D’banj’s C.R.E.A.M Platform is being leveraged to power a new, large-scale social impact initiative.
The project, “Nigerian Youth Positively Driven” (NYPD), was launched at the UN@80 celebration in Abuja. It functions as a nationwide crowdsourcing campaign designed to identify and fund grassroots community projects.
The initiative employs a dual-incentive structure to generate content: it offers a weekly ₦1,000,000 grant to the subject of a positive story and a ₦250,000 grant to the person who uploads the content via the NYPD portal.
However, the grant system is only the first stage of a more complex operational funnel. According to the organizers, after the initial rewards are disbursed by the C.R.E.A.M Platform, the most promising entries are “transferred to the Creative Alliance for Peace for further amplification, development, and long-term impact execution.”
This newly unveiled alliance will reportedly serve as the long-term development arm for the crowdsourced projects, with a stated focus on “renewable energy solutions and sustainability projects” across Nigeria.
D’banj, framed the initiative as a necessary infrastructure to support national talent. “Content is the biggest export that we have as a nation,” he stated, noting a lack of “strong alliances or platforms” for effective youth support.
This new model, therefore, creates a structured pipeline, using the C.R.E.A.M tech platform to identify positive social actions, providing immediate financial rewards, and funneling high-potential projects to a dedicated entity for long-term development.
