In a dynamic showcase of culture and enterprise, the second annual Naija Trade Fair drew a diverse crowd in Winnipeg, highlighting the entrepreneurial spirit of the African and Nigerian communities in Canada.
Organized by Nigerians of Winnipeg in collaboration with the Canada Naija Business Hub, the event brought together nearly 100 Black, African, and Nigerian-owned small businesses. Participants exhibited a variety of handcrafted goods, traditional foods, artwork, fashion, and other locally-made products, creating a lively cultural marketplace.
A Fusion of Heritage and Enterprise
For Toludare Toluwalope, a 43-year-old ceramic artist and recent Canadian citizen, the event was both personal and professional. Known for blending traditional African pottery techniques with contemporary designs, this marked his first time attending the trade fair.
“This event is truly special,” he said. “It connects people who might not see each other often and creates a sense of unity. It’s more than just selling—it’s a cultural reunion.”
He added that the growth of the event from its first year is a clear indicator of a thriving community and an expanding support system for Black-owned businesses in the region.
Cultural Pride and Growing Support
Uzoma Asagwara, Manitoba’s Minister of Health, praised the fair for bringing the Nigerian market experience to Manitoba.
“It feels like a piece of home transplanted here,” Asagwara said, encouraging attendees to continue supporting local entrepreneurs. “We all have the power to strengthen our communities by choosing to buy locally.”
Preserving Identity Through Generations
Vera Keyede, president of the Nigerian Association of Manitoba, expressed her joy at finding a beloved Nigerian spice for her pepper soup and reflected on the broader meaning of the event.
“The continuation of this market into its second year shows how strong and resilient we are,” she said. “This is just the beginning. Seeing families, elders, and youth here shows that our traditions are alive and being passed on.”
Expanding Beyond the Community
Tolunope Adebayo, one of the event’s organizers, emphasized the importance of visibility for African-owned businesses in Winnipeg.
“This fair isn’t just for us,” she said. “It’s a chance for others to experience our culture, connect with our entrepreneurs, and support small businesses in a meaningful way.”
By opening their doors to the broader Winnipeg population, organizers hope to foster deeper cultural appreciation and build lasting community bonds.
