PalmPay, one of Nigeria’s leading digital banking platforms, has reaffirmed its commitment to accelerating financial inclusion by prioritizing community-aligned solutions and customer-centric innovation. Speaking at the CeBIH yearly Conference 2025, PalmPay’s Managing Director, Chika Nwosu, urged industry stakeholders to recognize that inclusion must be “equitable and tailored to real-life needs.”
Nwosu participated in a panel session focused on social inclusion, where he highlighted PalmPay’s dual-platform strategy for reaching Nigeria’s vast underserved and unbanked populations:
| Inclusion Tool | Function | Target User Group |
| Agent Network | 500,000 agents enabling seamless cash-in/cash-out services. | Unbanked users, rural dwellers, and those lacking trust in fully digital platforms. |
| USSD Platform ($\star$861$#$) | Allows essential financial transactions via feature phones. | Users with limited internet access or basic mobile phones. |
Beyond Access: Tailored Financial Discipline
Nwosu stressed that true financial inclusion goes beyond mere access; it requires building trust and meeting specific needs for groups like women and low-income earners.
PalmPay’s approach leverages behavioral insights to offer impactful services, including:
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Affordable health insurance
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Reliable bill payment solutions
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Merchant solutions
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Automated savings features to support financial discipline
The platform’s widespread community presence, facilitated by its massive agent network, is critical to driving last-mile adoption, helping to build trust and encourage excluded populations to transition to digital financial tools.
Since launching in Nigeria in 2019, PalmPay has grown to over 35 million app users and operates in multiple emerging markets, utilizing its comprehensive product suite (mobile payments, savings, and micro-insurance) to empower individuals and businesses to manage and grow their money.
