ABUJA — After 25 years of building infrastructure and managing technology in the United Kingdom, Odera Muoma has returned to Nigeria with a provocative thesis: Going abroad isn’t a weakness; it’s a strategic gathering of tools to build home.
His newly formed Rheel Group is launching its first major offensive in March 2026 with Fyndr, a platform designed to kill the “Word-of-Mouth” inefficiency that plagues Nigerian service delivery.
1. The “Request, Connect, Deal” (RCD) Model
Unlike existing classifieds (like Jiji) or social media groups where users have to sift through hundreds of unverified posts, Fyndr flips the script:
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The Pull Model: You don’t “search” for a plumber; you post a Request.
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The Connection: The system matches you with Verified providers who are currently available.
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The Deal: It removes the “Discovery Friction,” moving from a search to a transaction in minutes.
2. Vertical Focus: Real Estate, Cleaning, and Maintenance
At its Abuja launch, the platform is staying disciplined by focusing only on three high-velocity urban categories:
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Real Estate: Leveraging its sister company, Rheel Estate Limited, to provide structured, transparent property transactions.
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Cleaning & Home Maintenance: Targeting the burgeoning middle-class demand in estates where finding “trusted” hands is a constant pain point.
3. Boosting “Micro-Manufacturing”: The GoodFind Case
Fyndr is not just for plumbers; it’s a distribution engine for small manufacturers.
The Pilot: GoodFind Paints, a small-scale Abuja manufacturer, is the early beneficiary. By using Fyndr’s visibility tools, a small factory can compete with national brands by appearing directly in the “maintenance” and “real estate” request flows.
4. The “Rheel” Ecosystem Structure
Muoma isn’t building a single app; he’s building a multi-sector conglomerate:
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Rheel Estate Limited: Improving the “Property-to-Title” trust gap.
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Rheel Technology Limited: The “Silicon Valley” arm building Fyndr and subsequent platforms (like ThisCounts).
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Social Impact: A unique 10% Community Impact Fund is baked into every payment on Fyndr to fund local community projects.
The Verdict for your Company
The arrival of the Rheel Group signals a shift in the Nigerian startup landscape. While the first wave of tech (2015–2023) focused on Payments (Fintech), this “Second Wave” is focusing on Operations and Trust.
Muoma’s UK-trained emphasis on “Structure Before Scale” is a warning to existing messy service platforms: the era of “unverified” listings is ending. For your company, Fyndr represents a potential partner for facility management or a benchmark for how to integrate “Social Responsibility” directly into a digital transaction.
