A faith-driven business masterclass in Ikeja pairs spiritual clarity with practical strategy.
LAGOS — For many of the business owners who filled a hall in Ikeja on Tuesday, the most uncomfortable line of the day was also the most freeing: sometimes a business is not stuck because the owner is lazy, but because the owner has run out of instruction.
That idea anchored Led by God, Not by Guesswork, a one-day Kingdom Business Masterclass held on 24 June and convened by Coach Ayo Adeusi — known professionally as Stesi Business Coach, lead consultant at Skeadz Impact Services Ltd and convener of Africa Cake Industry Prays (ACIP). Running from 9am to 5pm, the session drew 39 entrepreneurs from a broad sweep of sectors — food and bakery, health and wellness, retail and product businesses, printing and branding, export, fashion and beauty, coaching and consulting, travel and tours, and education — and spoke to a familiar frustration: working hard, trying one thing after another, and still seeing no real movement.
Now in its fifth edition, the masterclass marked a notable widening of its reach. Earlier editions, held across four cities within Nigeria, Ghana and Cameroon, were tailored to the cake industry; this Lagos gathering opened its doors to entrepreneurs across every sector in Lagos and its environs, drawing participants from as far as Agbara and Ogun State. The event was fully sponsored, allowing every participant to attend at no cost.
Adeusi’s argument to the room was that the missing ingredient is rarely more effort. It is clarity. Decisions made under pressure, she told participants, tend to keep a business busy without taking it anywhere, and the antidote is learning to seek direction before action rather than after exhaustion.
“Too many business owners are guessing, and guessing is expensive. When you get clear direction, your focus changes, your confidence changes, and your whole next season can change with it.”
— COACH AYO ADEUSI, STESI BUSINESS COACH
The day was structured around five outcomes the organisers wanted attendees to leave with: an end to pressure-driven decisions, a clearer way of hearing God for their businesses, more peace and speed in decision-making, a sense of a transformed environment, and concrete next steps. Several attendees described the blend as unusual — part spiritual reset, part practical business clinic.
Adeusi was joined by two guest speakers who shaped the rhythm of the day. Omotunde Badiru, chief executive of Motion Boost, led participants through two sessions of motion exercises — deliberate breaks built into an intensive programme to keep the room physically engaged and mentally sharp through hours of training.
“A tired body dulls a sharp mind. Movement isn’t a distraction from the work; it keeps you alert enough to actually receive direction and act on it. Sharp people make sharper decisions.”
— OMOTUNDE BADIRU, CEO, MOTION BOOST
Adenike Awe, convener of The Complete Woman Network, closed the masterclass as the final speaker with an activation session that translated the day’s teaching into practice. Drawing on real-life best practices from her own journey in business and her walk with God, she guided attendees from insight to action before bringing the meeting to a close with a spirit-filled session.
“Direction is only as valuable as your willingness to act on it. I shared what has worked in my own journey so that no one would leave merely inspired — I wanted everyone activated, ready to do something with what they received.”
— ADENIKE AWE, CONVENER, THE COMPLETE WOMAN NETWORK
For a coach best known for helping cake and bakery entrepreneurs scale profitably, the masterclass reflected a wider conviction running through Adeusi’s work: that faith and business strategy are not rivals, and that the owners who pair the two tend to stop spinning and start moving.
ABOUT THE ORGANISER
Coach Ayo Adeusi, known professionally as Stesi Business Coach, is lead consultant at Skeadz Impact Services Ltd and convener of Africa Cake Industry Prays (ACIP). A multiple-award-winning coach recognised for helping owner-led businesses grow and scale profitably while pairing faith with sound strategy, she has been named Best Business Coach of the Year in the cake and bakery industry in both Nigeria and Ghana for three consecutive years, and has trained entrepreneurs across Ghana, Nigeria, Cameroon, Kenya, Zambia, Sierra Leone, Tanzania and Africans in the diaspora.
