In a dynamic display of cultural exchange, music innovation, and creative empowerment, EventsbridgeAFRIC successfully hosted SHowbiz101—a week-long initiative aimed at educating, connecting, and uplifting Africa’s creative industry. Held in Lagos, the event attracted global music stars, producers, and industry executives from Africa, Europe, North America, and beyond.
Organized by bridgeAFRIC, the event had a strong focus on collaboration, talent development, and market access for African creatives. The series kicked off with a workshop at Alliance Française, hosted by renowned actress Juliet Ibrahim and Nigerian comedian Phronesis.
Key Workshop Sessions:
- Show vs Business: Industry experts unpacked the business side of music, emphasizing the importance of structured teams and sound management.
- Your Art vs Your Brand: Brand specialists guided creatives on building personal brands attractive to potential partnerships.
- Music Publishing, Distribution, and IP Rights: Speakers educated attendees on maximizing income through copyrights, licensing, and digital platforms.
- Wealth Wellness: Conversations revolved around financial literacy, mental health, and achieving work-life balance amid stardom.
Featured Speakers & Guests:
- Bizzle Osikoya (The Plug)
- Adaora Mbelu (Lumination Global Network)
- Nadia Nakai (Zimbabwean-South African rapper)
- Juma Jux (Tanzanian artist)
- Didi B (Ivorian rapper)
- DJ Neptune, Suspect 95, Wendy Harawa, Daphne Montgomery (President of ROL Records)
- Eric Bellamy (Live Nation France), Osaze Ebueku (MTN Brand Manager), and many more
The Music Production Camp:
Following the workshop, artists and producers gathered for a three-day music production camp, resulting in a collaborative global EP. These sessions brought together a powerhouse lineup including:
- Rexxie, Del B, Banger, Twinsbeatz (Nigeria)
- Mix Master Garzy (Ghana)
- Shado Chris, Didi B, Suspect 95, Himra (Ivory Coast)
- Juma Jux (Tanzania), Bucci, Zani Challe (Malawi)
- DJ Moh Green (France/Algeria), Erin Ross, EVK (USA), Sonia Aimy (Canada)
These collaborative efforts led to the creation of original songs that will feature in a soon-to-be-released EP, symbolizing a unified sound born from cross-cultural creativity.
A Celebration of Unity and Innovation
Victoria Nkong, President of bridgeAFRIC, described the event as “a true convergence of the global creative industry in one place.” She praised the seamless teamwork and energy of the participants, noting that the connections, music, and future projects birthed from SHowbiz101 mark the beginning of greater things for Africa’s creative economy.
As the world awaits the EP’s release, SHowbiz101 stands as a powerful reminder of the potential that lies in Africa’s artistic brilliance when given the global platform it deserves.
