Dr. Jumoke Oduwole, Minister of Industry, Trade, and Investment, has emphasized the transformative power of public relations in driving economic development, investment promotion, and leadership transformation.
Speaking at the Experiencing PR 2025 Conference, hosted by Nigerian Women in Public Relations, she stated, “Public relations is more than storytelling; it is a strategic pillar for economic transformation.”
The Role of PR in National Development
Addressing delegates, she highlighted how PR has been instrumental in improving Nigeria’s business climate. “Nigeria’s PR industry has the potential to contribute significantly to our expanding services sector, attract investment, and enhance our global reputation,” she noted.
The conference featured industry leaders such as:
- Paul Onwuanibe – CEO, Landmark Group
- Funke Bucknor-Obruthe – CEO, Zapphaire Events Group
- Victoria Uwadoka – Corporate Communications Lead, Nestlé Nigeria
- Kanyi Mwangi – Communications Director, Mastercard
Founder of Nigerian Women in PR, Tolulope Olorundero, expressed gratitude to attendees and outlined the organization’s strategic direction, focusing on community building, flagship events, and global partnerships.
A Growing Industry
International speakers, including Advita Patel, President of the Chartered Institute of Public Relations (CIPR), commended Nigeria’s PR professionals, noting that the country’s work in public relations is gaining global recognition.
The conference introduced innovative sessions such as the Leaders Lounge and Author’s Corner, providing delegates with direct access to industry experts and practical knowledge for professional growth.
With an emphasis on shaping Nigeria’s economic narrative, Experiencing PR 2025 reaffirmed the critical role of PR in positioning the nation as a global leader in trade, investment, and innovation.
