Quickteller has officially made its mark on the “Detty December” calendar with the successful debut of InsomniaQ. Held on December 21, 2025, at the Grand Ballroom of the Lagos Continental Hotel, the event delivered an unprecedented 12-hour non-stop marathon of music, culture, and creative expression that kept thousands of attendees awake until dawn.
The festival was specifically designed to mirror the audience’s circadian rhythm—starting with soulful, atmospheric sets and building into high-octane performances as the night progressed.
The All-Star Lineup
The maiden edition featured a carefully curated mix of Afrobeat royalty, alternative soul, and high-energy performers:
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Made Kuti & The Movement: Opened the night with heavy Afrobeat rhythms, performing hits like Trouble and Bang Bang.
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Brymo: Delivered a deeply emotional and soulful set that captivated the early-night crowd.
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Niniola: The “Queen of Afro-House” brought the energy with dance-floor favorites like Ginger Me and Want.
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Patoranking: Kept the momentum soaring with chart-toppers like Abule and Love You Die.
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The Collectives: Additional sets from the Aristotle Band, Maze N Xtreme, Loud Urban Choir, and Alternate Sound ensured there was never a silent moment.
Beyond the Music: A Cultural Milestone
For Interswitch Group, the parent company of Quickteller, InsomniaQ represents a strategic shift from being a payment processor to a lifestyle enabler.
Cherry Eromosele, Executive Vice President (Group Marketing and Communications) at Interswitch, noted that the event was an “organic extension” of Quickteller’s role in the daily lives of Nigerians. She emphasized that the platform was built to celebrate African creativity in its fullest expression—through sound, movement, and shared experience.
Why InsomniaQ Matters for 2026
Organizers and industry observers are already positioning InsomniaQ as a “signature” December event for several reasons:
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Diaspora Magnet: The event saw a high turnout of festive “returnees,” reinforcing Lagos’ status as Africa’s premier holiday entertainment hub.
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Premium Experience: By choosing a luxury venue and focusing on “circadian-synced” curation, it offered a more structured alternative to typical outdoor raves.
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Creative Economy Support: The festival provided a high-visibility platform for both established stars and emerging technical talent in the live-sound and production industry.
