In a high-impact move to bridge the gender gap in Nigeria’s financial landscape, Moniepoint Inc. Group CEO, Tosin Eniolorunda, has spearheaded a strategic masterclass designed to transform female-led small businesses into scalable enterprises.
Partnering with tech-training giant ALX, Eniolorunda hosted a intensive four-hour virtual session for 100 women business owners. The goal was clear: move away from survivalist “petty trading” and toward the structured growth models that define modern African success stories.
The Three Pillars of Enterprise: Model, Money, and Plan
The masterclass abandoned traditional lectures in favor of a “hands-on” workshop format. Facilitated by industry experts, the curriculum was distilled into three core modules:
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The Model: Participants used the Lean Canvas framework to articulate their value proposition, define their target customers, and identify the most efficient sales channels.
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The Money: A deep dive into unit economics. Using custom pricing and profit calculators, the entrepreneurs identified their break-even points—equipping them with the data needed to make aggressive growth decisions.
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The Plan: The session concluded with the creation of a 30-60-90-day execution roadmap, complete with weekly KPIs to ensure the momentum built during the class translates into real-world results.
Institutional Support for “Human Infrastructure”
The initiative reflects a growing trend among Nigeria’s fintech leaders to invest in the “human infrastructure” of their customer base. Iwalola Sobowale, Moniepoint’s Director of Customer Experience and Market Research, led a specialized session on using digital tools to drive operational efficiency.
By providing every participant with a “Resource Pack,” the organizers ensured that the technical tools—calculators and strategy templates—remain part of the entrepreneurs’ daily workflow long after the virtual room closed.
Strategic Alignment: Moniepoint x ALX
The partnership leverages ALX’s reputation as a pan-African leader in professional skills training. For Moniepoint, this is more than corporate social responsibility; it is a calculated effort to strengthen the ecosystem of female-led businesses, which currently make up a significant portion of Nigeria’s informal and semi-formal economy.
Impact at a Glance:
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Cohort Size: 100 high-potential female founders.
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Format: Virtual, interactive “Live-Guided” exercises.
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Key Outcome: Transition from manual, informal trading to data-backed business management.
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Long-Term Asset: Personalized 90-day roadmap for every attendee.
