New York, USA – Nigerian entrepreneurs made a dazzling debut at the first-ever NaijaBrandChick Trade Fair and Exhibitions in New York, showcasing the country’s vibrant SME sector to a global audience. The event, which also held in Houston, Texas, attracted buyers from across the U.S. and North America, reinforcing Nigeria’s growing reputation as a hub of innovation and creativity.
Key Highlights
Diaspora Engagement – Aligns with President Tinubu’s diaspora economic strategy
Women-Led Dominance – 70% of exhibitors were female-founded brands
Sector Diversity – Fashion, beauty, tech, food, and crafts on display
Government Backing – Nigerian Consul-General Amb. Abubakar Jidda hailed the initiative
Standout Moments
Consul-General’s Tour – Jidda praised exhibitors for embodying Nigeria’s “ingenuity and resilience”
Buyer Frenzy – Strong interest in authentic Nigerian products like adire, shea butter, and spices
Global Expansion – Many brands secured international distribution deals
Why This Matters
Economic Diplomacy – Proves Nigerian brands can compete globally
Youth Empowerment – Highlights success of Gen Z and millennial entrepreneurs
Diaspora Collaboration – Strengthens ties between home-based and overseas Nigerians
Quotable Reactions
“From Houston to New York, NaijaBrandChick proves when Nigerians dream big, the world pays attention.”
– Amb. Abubakar Jidda, Nigerian Consul-General
“This fair isn’t just sales—it’s about rewriting Africa’s business narrative.”
– Nelly Agbogu, NaijaBrandChick Founder
*“I sold out my skincare line in 3 hours! This platform is a game-changer.”*
– Exhibitor (Lagos-based brand)
What’s Next?
2026 Edition – Plans underway for larger venues in 5 U.S. cities
Government Partnerships – Talks ongoing for export facilitation programs
European Expansion – Berlin and London fairs under consideration
By the Numbers
2 U.S. Cities – Houston (June 27–29) + New York (July 5–6)
120+ Exhibitors – Mostly women-led SMEs
1,000+ Buyers – Including major U.S. retailers
