Lagos/Dubai – At just 27, Abdul-Qawiyy Hammed has achieved what most spend lifetimes chasing: a luxury watch brand with 565,000+ waitlisted customers, a $1M/day eCommerce record, and a consulting firm charging $250,000 per client. But his journey began with N2,000 airtime sales on the streets of Ibadan.
The Making of a Maverick
Age 8: Became family breadwinner after parents’ divorce
Age 11: Started with N2,000 airtime hustle
Age 13: Invested N40,000 savings into mother’s clothing business
Age 19: Hit $1M in single-day eCommerce sales
Age 27: ThePhnyxWatches – luxury brand inspired by his phoenix-like rise
ThePhnyxWatches Phenomenon:
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565K+ global waitlist (bigger than Rolex’s annual production)
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Expanding into Europe, MENA, and North America
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More than accessories – symbols of resilience for entrepreneurs
Turning Pain Into Power
2023 Tragedies: Lost mother to suicide, grandmother to breast cancer
Advocacy Work: Funds mental health and cancer prevention initiatives
Mentorship: Coaches young African founders via Dubai-based academy
His Mantra:
“Bet on yourself. Don’t wait for permission. Your struggles are your superpower.”
By the Numbers
$250K: Fee for premium consulting clients
4 Continents: Where his ventures operate
8-Figure Brands: Startups he’s scaled globally
Why He Stands Out:
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Rejects “hustle porn” – preaches strategic wealth-building
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Advocates generational planning for African families
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Proves luxury markets aren’t just for Western brands
