Nnewi, Nigeria – In a bold move to reshape perceptions, industrial pioneer Cutix PLC has partnered with Afia TV to sponsor Onye Afia TV Season 2—a platform championing Igbo entrepreneurship while assuring investors of the Southeast’s improving security and business climate.
Key Highlights
Media Partnership:
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Cutix PLC sponsors first Igbo-focused business show on DSTV/GOTV
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Daily 30-minute episodes to spotlight grassroots entrepreneurs from July 7
Security Assurance:
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Ambassador Okwudili Nwosu (Cutix co-founder) debunks “overblown” insecurity narratives
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Credits community-security collaborations for stability in Anambra/Enugu
Industrial Appeal:
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Nnewi (Cutix’s base) cited as model of indigenous manufacturing success
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Call to leverage Southeast’s:
• 40%+ contribution to Nigeria’s informal economy
• Diaspora networks for investment
Why This Matters
Economic Revival: Aims to reverse 30% drop in SE investments (2020-2024)
Narrative Shift: Counters stereotypes with stories of Igbo innovation
Cutix’s Legacy: Nnewi-born firm exemplifies regional industrial resilience
Amb. Nwosu’s Challenge:
“The Southeast is safer than most zones. Media must stop scaring investors away from our factories and farms.”
Afia TV’s Mission:
“We’re the Southeast’s CMO—showcasing how Igbo ingenuity powers Nigeria.”
— Emeka Mba, CEO Afia TV
