Nigerian PR powerhouse SoMe Solutions is marking its 9th anniversary with a groundbreaking initiative: The Unicorn Project, a ₦20 million campaign to catapult one exceptional women-led business into the spotlight. Partnering with PremiaBN, the program offers a rare blend of strategic PR, mentorship, and funding access—all designed to transform a promising brand into a national success story.
Why This Matters
While Nigeria’s startup scene grows, female founders often struggle for visibility. The Unicorn Project flips the script by targeting under-the-radar businesses with high potential but limited resources. As the team notes: “We’re not looking for polished pitches—we want raw talent ready to scale.”
The Prize Breakdown
The winning brand gets:
₦20M in PR/marketing support
National media features and influencer collaborations
Mentorship from industry leaders
Funding introductions and partnership opportunities
Who Should Apply?
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Women running Nigeria-based businesses (any sector)
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Founders with minimal prior PR exposure
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Ventures with a live product/service (no ideas-only)
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Deadline: August 7, 2025
Timeline Snapshot
July 7 – Aug 7: Applications open
Aug 30: Top 20 shortlist revealed
Sept 3–5: Finalist interviews
Sept 9: Winner announced
Key Takeaways:
A no-strings-attached boost for underrepresented female founders.
Focus on substance over flash—real businesses, real potential.
Winner gains tools and exposure to leapfrog competitors.
Part of SoMe’s legacy to amplify African success stories.
Why This Stands Out:
Unlike typical grants, The Unicorn Project merges visibility, strategy, and community—a trifecta most small businesses can’t access. For the winner, it could mean the difference between obscurity and becoming a market leader.
