PalmPay, has introduced a new corporate social responsibility (CSR) initiative aimed at fostering financial independence among women entrepreneurs in northern Nigeria. The initiative, titled “Passing the Baton,” officially launched across Kano and Kaduna states, underscores the company’s commitment to grassroots financial inclusion and gender equity.
In a statement released on Sunday, PalmPay announced that the programme will deliver financial literacy training and micro-business branding support to 5,000 women-led enterprises in the region.
Speaking on the initiative, PalmPay Managing Director Chika Nwosu stated, “Real financial inclusion must reach the grassroots. Through this CSR programme, we’re advancing gender equity by providing women with the tools, knowledge, and visibility they need to flourish as entrepreneurs within their communities.”
Programme Highlights
Participants will benefit from:
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Hands-on financial literacy and entrepreneurship workshops
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Free health insurance coverage
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Store branding enhancements for improved visibility
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Branded merchandise to strengthen business identity
These measures are designed to support women-owned businesses in scaling operations and improving their market presence.
Strategic Expansion and Community Endorsements
The launch is part of PalmPay’s broader efforts to expand its presence in northern Nigeria and introduce its digital financial solutions to underserved populations. The company aims to build long-term partnerships with community leaders and stakeholders to foster sustainable development in the region.
The programme has already received strong backing from traditional and community authorities. Notably, His Royal Highness, the Emir of Kano, Dr. Muhammadu Sanusi II, endorsed the initiative and urged greater collaboration between PalmPay and local institutions to advance digital economic participation in the north.
Local leaders have also praised the initiative for its potential to serve as a blueprint for similar interventions across other northern states.
Driving Inclusive Economic Growth
PalmPay reaffirmed its commitment to narrowing Nigeria’s financial inclusion gap through innovative, impact-driven programmes that uplift marginalized groups—particularly women and youth. The company emphasized that empowering entrepreneurs at the grassroots is key to fostering inclusive economic growth across the country.
