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March 28, 2021

7 Small Steps For BETTER Customer Satisfaction

7 Small Steps For BETTER Customer Satisfaction

by Tito Philips, Jnr. / Monday, 18 November 2013 / Published in Marketing, Thought Bank

happy shoppers

This is a guest post by Damian Wolf.

Smart business owners have discovered that the best method of survival in today’s market is through customer retention rather than through finding new customers. It costs more to find, impress and encourage a new customer than it is to convince a current customer to use your product or service again, which is why your focus should be placed on customer satisfaction.

How many of your customers are repeat buyers? And how often do you lose customers because of your service methods? If you want to be successful, you need to show your customers how you’re better than your competition. Following these 7 tips will help you improve your customer satisfaction – if you apply them, your customer retention will increase.


1. Get To Know Your Market

To improve customer satisfaction, you have to be more knowledgeable about the target customers you want to serve and the market you want to enter. You already know that you have competitions, so in order to be successful, you need to treat your customers differently and to do that, you need to know them.

What do they value? What are their greatest problems? pains? challenges? what are their aspirations? The more information you have about your customers, the more equipped you are to treat them differently than your competitions do.


2. Give More Details

Customers like to know all the options they have when it comes to working with a company. Often times, customers don’t know everything you have to offer, so when you make a presentation, give them all the information – but, keep it short and simple. Don’t make your sentences longer than they need to be.

Also, don’t stop with just words, show something that proves what you’re saying – the conditions in which you make your product, the materials it’s made of, or just a simple test – if you’re selling perfumes, let your customers smell them.


3. Ask For Feedback

No matter how much information you’ve gathered about your customers, there’s still a whole lot on their mind that they might be withholding. So always ask for their feedback. Or what better way to gather more information than to hear from the horses’ mouth? You see, you have a long way until you reach perfection, so it’s important to always work on your products and the best help you can get is from your customers.

Dedicate your time to ask them what they would do differently or what changes they would like to see in the future. All you need is one email address that you’ll publicly display for complaints and suggestions or create a set of questionnaire that you email to them or ask them to answer online.


4. Respect Customer Privacy

As an entrepreneur, the pressure to make sales is ever present so you often find yourself chasing after customers. Just don’t be too aggressive with your follow-up, you’ll earn their respect if you give them space. Your newsletters should be sent often, but don’t choke them with too much info. If you think that some of your customers would like to receive daily emails, then make a special box on your website where people can check in and leave an address.


5. Treat Your Customers Well

This is the golden rule for everyone who’s into sales. Treat your customer with respect, but don’t be sleazy. It’s not a one-way street – if you make your customers happy they’ll make your bank account happier. It’s also recommended that you offer a refund. That way, your customers will buy products with less thinking because they’ll know that they can get their money back if they’re not satisfied with your product.

Also, there’s not a single person in the world that doesn’t like attention or gifts. Sending just a Thank You card to their e-mail or home address will make your customers fall in love with you. Samples or coupons will also do the trick of keeping your customers loyal. click here, to find more ways to treat your customer well.


6. Respond Promptly

Communication is very important when dealing with customers. If you decide to communicate with your customers using e-mail – which is definitely the fastest way – keep it opened every day for a few hours. Don’t neglect your Inbox, if you leave it to fill up for a week or two, your customers will think that you don’t care about them. And this is obviously not good for business. Here are a few useful tips about keeping your Inbox clean.


7. Make Use of Technology

Every business – whether large or small — is always looking for ways to improve customer satisfaction. You have a nifty way of answering the phone, you throw in freebies every once in a while and you always smile when customers walk through the door. Those are all fine, but have you considered using technology to improve customer satisfaction?

So always do regular updates and improvements for your business software to keep in touch with new trends and opportunities. A good example is Customer Relationship Management [CRM] softwares. They help you manage the whole interaction that a company has with its customer, whether it is sales or service-related.

About the Author:

Damian Wolf has been a writer and an online ethusiast since 2009. He mostly writes about business, finance and self improvement. You can follow him on twitter.

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About Tito Philips, Jnr.

Hi! My name is Tito Philips Jnr, an unusual Nigerian that is MAD – Making A Difference. I'm the Chief Community Leader here and this is where we raise the bar of entrepreneurship. We are a TRIBE of Unusual Entrepreneurs, we are not your every day entrepreneurs who go into business to put food on the table and pay bills. For us, business is more than making ends meet [survival]. It is our means of doing what we love [passion], changing the world [purpose] and being financially rewarded for it [profit]™. Want to become ONE of us?

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4 Comments to “ 7 Small Steps For BETTER Customer Satisfaction”

  1. Jeremy Norton says :Log in to Reply
    November 20, 2013 at 2:35 pm

    Giving the best customer satisfaction makes a lot of difference in any business. The customers are the center of every business, so it is best that we give them the best priority.

    1. Tito Philips, Jnr. says :Log in to Reply
      November 20, 2013 at 9:43 pm

      I like the way you phrased it Jeremy, the customer is indeed the centre of every business. And every business needs to treat them as such.

      Thank you for the contribution.

  2. Ray Mysterio says :Log in to Reply
    December 21, 2013 at 11:12 am

    In every business done nowadays it has come into notice that your customer is always right. And also it is said by a vast majority of people that the customers are proven to be the center of every business. People who feel issues regarding customer satisfaction are searching for help nowadays, there is a tough competition going on everywhere. Firstly, I like to praise the excellent work of the author which she has done and Secondly I am sure by following these basic seven steps for customer satisfaction you will be able to satisfy your customer and make reasonable profit which you have always dreamed of. Cheers.

  3. Bed and breakfast software says :Log in to Reply
    September 26, 2016 at 7:54 am

    See basically what is your intention behind setting up a business is to provide services to your customers and satisfying them is your ultimate aim. Whatever we do for the betterment of our business is indirectly in proportion to the customer satisfaction.

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