Latest Articles


55 Strategic Marketing Questions for Small Businesses

Very few activities can help transform your business as much as marketing does. If gotten right, it can take a small business from complete obscurity to industry limelight. But then, not many small businesses get their marketing right. And that’s why they still struggle. I have written several unusual articles on the issue of strategic marketing, so instead of loading you with more principles and best practices, now it’s time for action. Here are 55 strategic marketing questions for … [Read More...]

Jamon-CEO, Backstreet Academy

Unusual Entrepreneur Interview with Jamon Mok of Backstreet Academy

Backstreet Academy is a travel social enterprise platform empowering anyone in developing countries to create and sell a tour or activity to travelers looking for a unique, local experience while benefiting the local community. Launched in March 2014, by Jamon Mok, who personally hates package tours and is always looking for better ways to travel and connect with locals, especially in places where language is a problem. He got inspired to create Backstreet Academy whilst travelling through … [Read More...]

Reinvesting profits

5 Strategies for Reinvesting Profits to Grow Your Business

The concept of reinvesting profits is one that every entrepreneur should be intimately familiar with. Especially in your early years in business, the need to pay yourself can greatly impact your capacity to set aside some funds from your profits for reinvestment purposes. While this is the reality for most growing entrepreneurs and businesses, you shouldn't conform to it. The ideal situation is that you refrain as much as you can from siphoning money away from your business for personal use. … [Read More...]

Execution 4

Part 3: EXECUTION 2015!

Still on the issue of EXECUTION 2015 and our goal of making this year work for you and your business, permit me to go further. In my first unusual article on EXECUTION 2015, I pointed out the two kinds of execution that exists; Energy-Driven Execution and Strategy-Driven Execution. In the second installment of this series, I went a great deal to explain and analyze these two kinds of execution. This is my third piece, and I am going to talk about a very key component that is not often … [Read More...]

Execution 2

Part 2: EXECUTION 2015!

In continuing our discussion on EXECUTION 2015 -how to make this year work, let me shed more insights on the two kinds of execution discussed previously. Energy-Driven Execution This is the most common type of execution in the world of business. As a matter of fact, it’s what 99% of entrepreneurs use and that’s why the 1% who succeed are those who use the other kind of execution. In other words, this is what powers majority of businesses. Let me tell you a story to practically … [Read More...]


EXECUTION 2015: How to Make this Year Work!

Welcome to 2015, so glad you made it! Breaking the silence It's been precisely 2 months ago you last heard from me, I wish it weren't so. But couldn't just help it. I have been busy working on a very impact-driven project with my Vision Partners [team] to relaunch one of our failed projects since 2011. Last week Tuesday we finally launched and it's been one heck of a crazy ride! I just couldn't help NOT thinking of you and feeling bad about the sudden silence. … [Read More...]

Startup planning

Startup Planning: 5 Things You Fundamentally Need to Start A New Business

Startup planning refers to all the essential things you need to consider when starting up a new business. As an entrepreneur, there are so many things you need to consider when starting up a new business. But of all these things, the 5 essential factors you need to focus on during your startup planning that will guarantee a successful launch of your new business are; Team Product Market Business Model Capital Let’s take a closer look at each of them.   Startup … [Read More...]

Featured Articles

An idea to die for!

How To Create A Compelling Vision For Your Organization

Creating a compelling vision is the ONE thing that separates leaders from all other people! This is a continuation of the series on the 3 essential roles of every CEO (leadership, management and entrepreneurship) where I began with the role of the CEO as a Leader and talked about the 3 essential qualities of effective leadership; character, … [Read More...]

What's the defining moment that made you become an Entrepreneur?

THE ORIGIN OF MADphilips – The UNUSUAL Story Of How I Became An Entrepreneur!

“Behind every unusual entrepreneur lies an unusual beginning!”   If you have ever cared to know where I get the inspiration to write all the unusual articles published on this site; if you have ever thought to yourself, how did I become as I am? If you have ever been curious about my business name “MADphilips”; if you’ve ever asked what … [Read More...]

How are you increasing the market share of your business?

BUSINESS GROWTH 101: How To Increase The Market Share Of Your Business

In business, profit goes to the company with a sizable chunk of the market. In most cases, this is usually the companies How are you increasing the market share of your business? in the top 3 position; first, second and third. This position is not determined by a regulatory body, but by their market size – the number of customers these business … [Read More...]

Toothpicks in eggshell on grey blue background

2013: Screw Business As Usual

"I will build a car for the great multitude, constructed of the BEST materials by the BEST men to be hired after the SIMPLEST designs that modern engineering can LOW in price that no man making a good salary will be unable to own one--and ENJOY with his family the blessing of hours of PLEASURE in God's great open spaces". - Henry Ford, … [Read More...]

human emotion - stress

7 Deadly Mistakes Entrepreneurs Make In Business

Entrepreneurs are humans and all humans are prone to mistakes. As the saying goes; “no one is above mistake.” But you must also know that all mistakes are not created equal, some mistakes are more deadly than others, especially in business. So in this unusual article, I want to open your eyes to some of the deadly mistakes entrepreneurs make in … [Read More...]