Latest Articles

Becoming An Entrepreneur

How To Become An Entrepreneur: Entrepreneurship for The Rest of US!

Can Everyone Become An Entrepreneur? OR Is Entrepreneurship for Everyone?   To effectively answer this question, we’ve got to go back to the very beginning; what is entrepreneurship? We need to understand the very meaning of the word –entrepreneurship. Entrepreneurship is derived from the French word ‘Entrepreneur’, dating as far back as 1723. It means an individual who undertakes, organizes and manages any enterprise, especially a business with considerable initiative and risk. In … [Read More...]

The STATUS QUO Entrepreneur

The STATUS QUO Entrepreneur: Why Some Entrepreneurs Will NEVER Stop Struggling In Business

For every new subscriber to naijapreneur, in the welcome email, I often encourage them to write me back telling me about what they are currently struggling with in their business. In other words, what’s their business status quo? Exactly 3 days after their subscription, they get another email from me asking them to tell me what they are currently struggling with in their business. Why do I insist on you sharing your business struggles with me? Because I know you wouldn’t be reading … [Read More...]

balance

The Anatomy Of Entrepreneurship: Top 10 Characteristics of An Entrepreneur

Clearly understanding the characteristics of an entrepreneur is an important step in your entrepreneurial journey. Why? Because being an entrepreneur requires a lot from an individual that is often not properly thought through before many venture into entrepreneurship. But until recently, entrepreneurs were not widely studied. There was a general lack of knowledge and information about what made them tick. One of the leading studies on the anatomy of an entrepreneur was published by the … [Read More...]

decision-making for entrepreneurs

Decision Making Checklist for Entrepreneurs

An entrepreneur’s decisions affect the success of his products, the loyalty of his employees and the overall success of his business. In order to make the best decisions you have to think critically and quickly. You have to avoid flaws in the process which may harm the business when confronted with an important decision. Strong business decision-making skills are an important characteristic of entrepreneurs. They should make the right choices at the right time to remain competitive in the … [Read More...]

Ernest Umeike 2

Unusual Entrepreneur Interview With Ernest Umeike Of PushAndStart.com

In this edition of the unusual entrepreneur interviews, ex-banker Ernest Umeike after losing his job finally decides it’s time to take on the entrepreneur’s journey. In this interview, he shared with us why he decided to launch his startup; PushandStart – a crowdfunding platform. He also takes us behind the scenes on; How to define a price for your product/service, The crucial difference between a business idea and a business opportunity, The essential role mentors play in the … [Read More...]

beats by dre marketing strategies

5 Beats by Dr. Dre Marketing Strategies for Entrepreneurs

Not often do you get to see a brand quickly become a global phenomenon as the beats by Dr. Dre brand. Since it launched in 2008, the Beats by Dr. Dre brand has risen to a 53% share of the global headphones market. Also, the current news about Apple’s proposed 3.2 billion dollar acquisition further confirms the magnitude of the brand. In my typical entrepreneurial style, I decided to dig deeper amidst the ongoing buzz to uncover the behind-the-scene secrets of this powerful brand in … [Read More...]

free-informative-ebooks-for-entrepreneurs

DO MORE: 21 Free Powerful eBooks for Entrepreneurs, Plus Something Extra!

Very few things have as much impact on your capacity to succeed as an entrepreneur like learning does. From my over 10 years personal study of entrepreneurship and successful entrepreneurs, plus my 8 years personal experience as an entrepreneur, besides passion and purpose, one other common denominator I found across board is this; voracious learning. Self Education For Entrepreneurs All education is self-education.  Period.  It doesn’t matter if you’re sitting in a college … [Read More...]

Featured Articles

How does credibility drive profitability?

Why CREDIBILITY Comes Before PROFITABILITY

I know you want to make profits. I also know that you want lots of it. I have come to tell you that there’s absolutely nothing wrong with this, except for one minor often neglected fact, which is, “what is the origin of profits?”   In my little experience in the world of business, going to 5 years now, I have discovered one truth and … [Read More...]

Founder Mike Morris

Unusual Entrepreneur Interview With Mike Morris Of Triplefy.com

Welcome to another edition of the unusual entrepreneur interviews and today we have with us Mike Morris, the founder of Triplefy – an online platform for small business to create and instantly sell Daily Deals and Gift Cards. Enjoy!   Interview Questions Part One ENTREPRENEURSHIP – Awakening the Spirit of business   1.       Can … [Read More...]

happy shoppers

7 Small Steps For BETTER Customer Satisfaction

This is a guest post by Damian Wolf. Smart business owners have discovered that the best method of survival in today's market is through customer retention rather than through finding new customers. It costs more to find, impress and encourage a new customer than it is to convince a current customer to use your product or service again, which is … [Read More...]

How can entrepreneurs find more profitable customers?

Business Mastery: 4 Smart Ways Of Getting More Profitable Customers Always

This is the third article of the business mastery series, if you’ve missed out on any, you can catch up by clicking on any of the links below.   BUSINESS MASTERY: how should entrepreneurs be spending their time? Business Mastery: How Should Entrepreneurs Be Profitably Marketing Their Business?   In our previous discussion … [Read More...]

How do you have to work in order to get the results you want?

How To Work And Get The Kind Of Results You Want

“Nothing works by itself. You have to do the work required in order to get the result desired!” Everyone works, but do we all achieve the kind of results we really want? I don’t have a problem with working; I have an issue with ‘how’ people work. If the process (how) of working is wrong, the outcome (result) can never be right. This series is … [Read More...]