Latest Articles

Startup planning

Startup Planning: 5 Things You Fundamentally Need to Start A New Business

Startup planning refers to all the essential things you need to consider when starting up a new business. As an entrepreneur, there are so many things you need to consider when starting up a new business. But of all these things, the 5 essential factors you need to focus on during your startup planning that will guarantee a successful launch of your new business are; Team Product Market Business Model Capital Let’s take a closer look at each of them.   Startup … [Read More...]

entrepreneurial success

ENTREPRENEURIAL SUCCESS: What Does it Really Take?

What does it really take to achieve entrepreneurial success? From my experience as a business development consultant and entrepreneurial coach, I have seen two different schools of thought on this issue.   1.   It Takes WILL To Succeed As An Entrepreneur The first school of thought believes that entrepreneurial success is a matter of determination –WILL. The underlying assumption is this; if you are determined to succeed, you will succeed. This underlying assumption is built … [Read More...]

business revolution

BUSINESS REVOLUTION: 18 Ways to Build a Business that MATTERS!

Business revolution is what unusual entrepreneurs start. They don’t just Do business, they START a business revolution. How? By building a business that MATTERS! I have always strongly believed that there’s more to entrepreneurship than just business as usual. I believe entrepreneurship is a test of your life seeking expression through an idea. The idea is one that possesses you to do something about a problem, a need or an opportunity. It draws upon your passion, life experience, … [Read More...]

Entrepreneurial Advantage

The Entrepreneurial Advantage: Why Entrepreneurs Succeed Faster Than Others

 What’s the one thing that gives an entrepreneur the unfair advantage over others?   Time freedom. The fact that you own 100% of your time is your greatest advantage as an entrepreneur. While others have to give up their time in exchange for salary, entrepreneurs make use of their time to create products/services that makes them money. I’ve previously written about this; how entrepreneurs create wealth in their spare time. For an employee, there’s a limit to their income potential … [Read More...]

Becoming An Entrepreneur

How To Become An Entrepreneur: Entrepreneurship for The Rest of US!

Can Everyone Become An Entrepreneur? OR Is Entrepreneurship for Everyone?   To effectively answer this question, we’ve got to go back to the very beginning; what is entrepreneurship? We need to understand the very meaning of the word –entrepreneurship. Entrepreneurship is derived from the French word ‘Entrepreneur’, dating as far back as 1723. It means an individual who undertakes, organizes and manages any enterprise, especially a business with considerable initiative and risk. In … [Read More...]

The STATUS QUO Entrepreneur

The STATUS QUO Entrepreneur: Why Some Entrepreneurs Will NEVER Stop Struggling In Business

For every new subscriber to naijapreneur, in the welcome email, I often encourage them to write me back telling me about what they are currently struggling with in their business. In other words, what’s their business status quo? Exactly 3 days after their subscription, they get another email from me asking them to tell me what they are currently struggling with in their business. Why do I insist on you sharing your business struggles with me? Because I know you wouldn’t be reading … [Read More...]

balance

The Anatomy Of Entrepreneurship: Top 10 Characteristics of An Entrepreneur

Clearly understanding the characteristics of an entrepreneur is an important step in your entrepreneurial journey. Why? Because being an entrepreneur requires a lot from an individual that is often not properly thought through before many venture into entrepreneurship. But until recently, entrepreneurs were not widely studied. There was a general lack of knowledge and information about what made them tick. One of the leading studies on the anatomy of an entrepreneur was published by the … [Read More...]

Featured Articles

What Must I do to dominate my niche?

How To Be A KING In Your NICHE

The dream of every business owner or entrepreneur is to see their business at the peak of whatever industry or niche they operate in. Every business wants to be the ‘Google’ of search engines, they want to be the ‘Harvard’ of universities, they want to be the ‘Boing Boing’ of aircrafts, they want to be the ‘Oprah’ of talk shows and they want to be … [Read More...]

What constitutes an effective marketing strategy?

The 3Ms Of Highly Effective Marketing

Why do some marketing work and others don’t?   What constitutes an effective marketing strategy?   How can you get the most from your marketing efforts?   These questions and many more run through the mind of entrepreneurs as they struggle to build a thriving business. And the reason is quite clear; marketing is … [Read More...]

What makes a business branded?

The 4 Elements Of Effective BRANDING

Branding is perhaps the most over used word in business. I can totally understand why; there’s so much fuss about how impactful branding is on a business. For instance, the total monetary value of the coca-cola company’s asset is so small comparable to the estimated worth of the coca-cola brand itself which is $70.7billion.   How … [Read More...]

profiting from purpose

Business Mastery: How Should Entrepreneurs Successfully Startup A New Business?

This is yet another unusual article under the "Business Mastery Series", a collection of unusual articles that focuses on helping entrepreneurs answer highly fundamental questions on how to successfully manage both themselves and the businesses they run profitably.   If you are new to naijapreneur or probably haven't been following this … [Read More...]

How to use blogging for business growth

The BLOGGING MYTH: Why Blogging Is NOT A Business!

  Who is Brian Clark? Blogger Entrepreneur Both None of the above   The option you pick to the question above will determine the success or failure of your endeavours online.   Brian Clark is a smart ass unusual entrepreneur who leveraged on the power of blogging as a marketing tool to build a software … [Read More...]