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Business Plan

What Is The Purpose Of Entrepreneurship? 21 Answers from 21 Unusual Entrepreneurs

Regardless of the goal, task or activity being undertaken, there are a lot of factors that can be attributed to your success or failure in any given endeavour. But of all these factors, none is as powerful as personal conviction –a deep seated belief that you can accomplish the goal, task or activity and an unwavering commitment to do whatever it takes to get it done. This personal conviction comes from clarity of purpose –an unbiased understanding of WHY [the reason] you are undertaking … [Read More...]

cash-flow

The MOST IMPORTANT Word In Business

Each time I throw open this question to entrepreneurs; what is the most important word in business? The most frequent answer I get is profit. Profit is a short term view of assessing the health and wealth of a business. Unless you want to stay in business for the short term, don't focus on profit alone. The most important word in business is not profit, but cash flow. Yet, many entrepreneurs strongly believe that profit is the most important word in business. But according to … [Read More...]

Hamilton Powell - Crown & Caliber

Unusual Entrepreneur Interview With Hamilton Powell Of CrownAndCaliber.com

In 2011, Hamilton Powell sold a couch on Craigslist. By 9:00pm, a man in a van showed up with $400 cash to his office. It scared the heck out of him! That’s when he started thinking about the downsides of Craigslist and it led him to search for common categories that are more valuable, and therefore even scarier to sell, than couches. He typed in several search terms and when he typed in “Rolex” he was dumbfounded. Right there, he knew there had to be a better way to sell a watch. And Crown … [Read More...]

great business

Personal Branding Checklist for Entrepreneurs

What’s the singular driving force behind the success of unusual entrepreneurs like Steve Jobs, Richard Branson, Bill Gates, Oprah Winfrey, Donald Trump, and many others in their league? Is it their ground breaking innovations or exceptional business skills or determination? The answer is neither. While it’s obvious that all of these attributes definitely contributed to their success, as a matter of fact, these are the very attributes that have been often popularized. The truth is that … [Read More...]

cost-reduction

5 Ways To Reduce Inventory Costs And Boost Profitability

Unusual Entrepreneurs are in business to make a profit by making a difference. Around here, we simply call it; changing the world and profiting from purpose. Neither is an easy task. While you should always strive to create products/services that positively impact the life of your customers, you should never lose sight of the bottom-line –profits. The more profits you are able to make, the more impact you will eventually make. So in this unusual article, we would be looking at one of the … [Read More...]

Frayed wallet with change

Business Funding Checklist: 9 Brutal Facts You Shouldn’t Overlook When Raising Money

Perhaps the most frequently asked question by entrepreneurs is this; “How do I get funding for my business?” Without any doubt, this is a very valid question. However, this is not the right question entrepreneurs should start with. Rather, they should be asking questions such as these; “Will I get funding for my business?” “Should I get funding for my business?” “When do I qualify for funding?” “How can I build my company without funding or by delaying funding?” The question of … [Read More...]

entrepreneurial foolishness

Entrepreneurial FOOLISHNESS: How To Become A Better FOOL In Business

Recently I got this remark from one of my startup consulting clients during one of our strategy sessions. She said; "why didn't I come to you 3 years ago when I just was starting out?" I replied; "Because you didn't think it was SO necessary". And that's the sincere answer. She was just starting out for the first time. She was full of her dreams and had great ideas about how her business was going to turn out.  As a matter of fact, she had sufficient technical skills than most of her … [Read More...]

Featured Articles

The Entrepreneur's Journey

FREE eBOOK: The Entrepreneur’s Journey

On Monday the 25th day of July 2011 happens to be my birthday and also the 1st year anniversary of naijapreneur Exactly a year ago I launched this site naijapreneur as my 26th birthday gift to the world. I wrote about this in the very first post on this site, you can read about it here.   This experience of using one’s birthday as a … [Read More...]

How Do You Choose A Unique Brand Name?

How To Choose A Unique Brand Name For Your Business, Product Or Service

Business Startup FAQs [2] How Do You Choose A Unique Brand Name? This is another unusual article under the business mastery series. In a previous article, I listed out 10 Business Startup FAQs that most entrepreneurs often ask when starting out in business. Here are the questions again below. I have answered question 1 – 3 in the first article, … [Read More...]

Innovation

Revolutionary Marketing: How To Market Innovation Like Apple

Last week I wrote an unusual article about revolutionary marketing: how to create an untapped market for your business. In it, I laid out the rationale for this kind of marketing which basically means going against the market. Rather than compete by focusing on meeting the needs of today, carve out a new market for yourself by focusing on … [Read More...]

paradox of business

The Paradox Of Business: HUSTLEpreneurship VS Entrepreneurship

As an entrepreneur, while trying to build your business, never forget to do business. And while trying to do business, never forget to build your business. This is the paradox of business; to do or to build? Mastering it is the definition of business success. Ignoring it is the definition of business failure. To help you master this … [Read More...]

founder of www.thefoundation.io

Unusual Entrepreneur Interview With Dane Maxwell Of TheFoundation.io

Welcome to another edition of the Unusual Entrepreneur Interviews and today I’ve got another unusual entrepreneur on the hot seat. His name is Dane Maxwell.  He is the 29 years old founder of the Foundation, a bad ass tribe of unusual entrepreneurs building lucrative software companies from scratch with no idea, no market knowledge, no coding … [Read More...]