Latest Articles


55 Strategic Marketing Questions for Small Businesses

Very few activities can help transform your business as much as marketing does. If gotten right, it can take a small business from complete obscurity to industry limelight. But then, not many small businesses get their marketing right. And that’s why they still struggle. I have written several unusual articles on the issue of strategic marketing, so instead of loading you with more principles and best practices, now it’s time for action. Here are 55 strategic marketing questions for … [Read More...]

Jamon-CEO, Backstreet Academy

Unusual Entrepreneur Interview with Jamon Mok of Backstreet Academy

Backstreet Academy is a travel social enterprise platform empowering anyone in developing countries to create and sell a tour or activity to travelers looking for a unique, local experience while benefiting the local community. Launched in March 2014, by Jamon Mok, who personally hates package tours and is always looking for better ways to travel and connect with locals, especially in places where language is a problem. He got inspired to create Backstreet Academy whilst travelling through … [Read More...]

Reinvesting profits

5 Strategies for Reinvesting Profits to Grow Your Business

The concept of reinvesting profits is one that every entrepreneur should be intimately familiar with. Especially in your early years in business, the need to pay yourself can greatly impact your capacity to set aside some funds from your profits for reinvestment purposes. While this is the reality for most growing entrepreneurs and businesses, you shouldn't conform to it. The ideal situation is that you refrain as much as you can from siphoning money away from your business for personal use. … [Read More...]

Execution 4

Part 3: EXECUTION 2015!

Still on the issue of EXECUTION 2015 and our goal of making this year work for you and your business, permit me to go further. In my first unusual article on EXECUTION 2015, I pointed out the two kinds of execution that exists; Energy-Driven Execution and Strategy-Driven Execution. In the second installment of this series, I went a great deal to explain and analyze these two kinds of execution. This is my third piece, and I am going to talk about a very key component that is not often … [Read More...]

Execution 2

Part 2: EXECUTION 2015!

In continuing our discussion on EXECUTION 2015 -how to make this year work, let me shed more insights on the two kinds of execution discussed previously. Energy-Driven Execution This is the most common type of execution in the world of business. As a matter of fact, it’s what 99% of entrepreneurs use and that’s why the 1% who succeed are those who use the other kind of execution. In other words, this is what powers majority of businesses. Let me tell you a story to practically … [Read More...]


EXECUTION 2015: How to Make this Year Work!

Welcome to 2015, so glad you made it! Breaking the silence It's been precisely 2 months ago you last heard from me, I wish it weren't so. But couldn't just help it. I have been busy working on a very impact-driven project with my Vision Partners [team] to relaunch one of our failed projects since 2011. Last week Tuesday we finally launched and it's been one heck of a crazy ride! I just couldn't help NOT thinking of you and feeling bad about the sudden silence. … [Read More...]

Startup planning

Startup Planning: 5 Things You Fundamentally Need to Start A New Business

Startup planning refers to all the essential things you need to consider when starting up a new business. As an entrepreneur, there are so many things you need to consider when starting up a new business. But of all these things, the 5 essential factors you need to focus on during your startup planning that will guarantee a successful launch of your new business are; Team Product Market Business Model Capital Let’s take a closer look at each of them.   Startup … [Read More...]

Featured Articles

How Unusual Is Mark McGuinness?

Unusual Entrepreneur Interview With Mark McGuinness Of

Here’s another edition of the Unusual Entrepreneur Interviews and today I am very honoured to have gotten this Unusual Entrepreneur in question. He’s been one of my mentors since 2008 and I have learnt so much from his wealth of knowledge.   His name is Mark McGuinness; he’s is a poet who earns his living as a coach for artists, … [Read More...]

website content review

Free Website CONTENT Review: Does your website SPEAK the language of your TARGET customers?

As more and more businesses are leveraging the internet to find, attract, convert and retain profitable customers, it’s now very important for your website to speak the language of your target customers. Ever been to a website that left you wondering;  “What exactly do they do?” “What exactly are they trying to say?” “What exactly do they … [Read More...]

human emotion - stress

7 Deadly Mistakes Entrepreneurs Make In Business

Entrepreneurs are humans and all humans are prone to mistakes. As the saying goes; “no one is above mistake.” But you must also know that all mistakes are not created equal, some mistakes are more deadly than others, especially in business. So in this unusual article, I want to open your eyes to some of the deadly mistakes entrepreneurs make in … [Read More...]

Aj Leon

Unusual Entrepreneur Interview With AJ Leon Of

Welcome to another edition of the Unusual Entrepreneur Interviews and today we have here with us unusual entrepreneur Aj Leon. He is the Chief Trouble Maker of Misfit Inc., a company that is dedicated to traveling the world causing positive trouble wherever necessary. AJ nomads around the world and makes things happen. He is currently traveling … [Read More...]

Business failure

7 Reasons Why Most Entrepreneurs Fail in Business

Entrepreneurship is a way of life that offers unlimited possibilities to those who truly believe in it and live by it. But at the same time, entrepreneurship is a way of life that can totally alter the course of your life if misunderstood.   Entrepreneurship is not something you can fake your way through; you are either doing it right or … [Read More...]