As more and more businesses are leveraging the internet to find, attract, convert and retain profitable customers, it’s now very important for your website to speak the language of your target customers.
Ever been to a website that left you wondering;
“What exactly do they do?”
“What exactly are they trying to say?”
“What exactly do they want me to do?”
“Why should I buy from them?”
Unfortunately, many websites make this kind of impression on visitors; no wonder very few people successfully convert visitors into customers.
The Customer Journey to Online Purchase
According to Google, in a recent study ‘The Customer Journey to Online Purchase’;
Marketing channels (such as email, display ads, paid search ads, social, and direct visits to your website) influence the customer at different points in the path to purchase. These channels are divided into two parts;
• Assisting channels: these channels build awareness, consideration, and intent earlier in the customer journey or “purchase funnel.”
• Decision channels: these channels act as the last point of contact prior to a purchaseGuess what? The direct visit to your website falls under the decision channels. As a matter of fact, your website is the last interaction channel your target customers will have before making the purchase!
Online, Content Rules!
Unlike your offline office, your website is your office online and neither you nor anyone of your staff will be present when your target customers come visiting, so you had better make a great first impression!
One of the ways to make a great first impression and hopefully a lasting one, is your content. Content constitutes the major part of your website. Besides the design architecture of your website, everything else is content; words, pictures, videos and audios.
Content is the way you tell the story about your business and how it can help your target customers. Online, content [words, pictures, videos and audios] all make up your sales force. And the greater part of your content are words, so literally, the words on your website will make or break your sale!
So in the end, it all boils down to one thing; are the words on your website focused on your target customers? Or are you busy talking about yourself and how great your company is or how long it has lived or how many branches it has, just as many others do?
The sole purpose of the content on your website is to help you make your target customers take the action you want him/her to take. It could be clicking on ‘buy now’, subscribing, calling, downloading, registering, etc.
Submit Your Website For CONTENT Review
During the month of October, I’ll be doing a free website content review for the first 10 entrepreneurs who submit their websites for review. To submit your website, use the comment section below this article.
And for you who doesn’t yet have a website, to help you leverage the power of the internet to find, attract, convert and retain profitable customers, we are doing an Independence promo to mark Nigeria’s 53rd anniversary.
Get an unusual web design for just $200 [N32,000]. This offer is only open to the first 10 entrepreneurs who orders from now till 7th of October, 2013. This normally costs $500 [N80,000], so you will be getting a whopping $300 [N42,000] discount!
What do you get?
- Domain name www.YourBrandName.com + email address[es]
- An unusual website design that is also mobile phone friendly
- An email optin-in form to follow-up on visitors and convert them into customers
- Search Engine Optimization to make your website visible on Google and other search engines
- Social Media integration to make your brand visible on major platforms like facebook, twitter, Linkedin and Google+
- Effective web content outline to help you craft compelling stories that sell your products/services
- As they say, seeing is believing, you can View our portfolio of unusual designs here.
Why should you BUY from us?
Here are some feedbacks from our satisfied customers;
“Very few people really understand the online business models in Nigeria. I have been following online businesses for a while, and I knew what I wanted but I didn’t really find someone who ‘got’ what I wanted to express. Then, I met Tito in person and had a discussion with him. It was very clear that he knew his stuff very well. I had worked with other web developers and designers before and the difference was glaring.
In addition, the Naijapreneur site was already working a model like I wanted. And Tito was passionate about the cause of my website, and it mattered to me to have someone who believed in what I was doing. That way, it didn’t feel like someone was just helping me to develop a site. It was more like I had a partner that knew where I wanted to go and decided to take the journey with me.
For me, the one thing I think you do that others don’t, apart from the fact that you know your work well, is the fact that you make yourselves available. Like I said, I had worked with others before, and they were not always available when I had questions or concerns. Tito was the interface for Differentiate Online, and he was never too busy to listen to my concerns and questions (and I had a lot of them!)”
– Tinukemi Alabi, www.LawRookies.com
“We searched for an individual or a company that will give us exactly what we want and after our intensive research, Differentiate online came on top. We hired you because we were convinced no other company can satisfy our taste than you. And indeed you never disappointed us.
From your promptness in service delivery, I don’t think that others can respond to emergencies like you do. When we make an observation on what we want to be added, you just do it within a twinkling of an eye; to the fact that you bring out your heart to do our job as if it’s your own work, trying to surpass your previous works and most especially the high quality of your work, your contribution in helping us make a better alternative to what we presented to you.
Today what you did at inspirational tabloid is still generating good comments from our subscribers and readers. So if you are thinking of how to get a world class job with a good price, think of Differentiate Online!”
– Cornel Osigwe Jnr., www.InspirationalTabloid.com
“The one thing I really love about working with them, that I believe others don’t have is this; they apply themselves and go the extra mile. They listen and do their utmost to understand the client’s needs and deliver on them. They stick to it, even when it turns out to be more difficult than they anticipated. They strive to delight the client!”
– Bassey Daniel, www.SMEclub.net
“We chose them because of their leadership. From the way they own the entire process, to the enthusiasm to get hands-on and tackle every issue that comes up. You won’t find a better partner than them!”
– Babatunde Oladele, www.Daily-Dew.com
“Working with your company has been an enlightening experience. I like the particular focus of your company on educating the customer every step of the way. You didn’t just tell us how this works, you showed us how to make it work for us!”
– AruosaOsemwegie, www.AruosaOsemwegie.com
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