Advertisement doesn't create brands, entrepreneurs do! The concept of branding is often not clear to so many entrepreneurs despite the popularity of the concept. I have written about this before; a brand is so much more than a logo, color or the brand name itself. A brand is a brand because it portrays a particular set of values that resonate or connect emotionally and logically with a specific target audience or market. Your logo, color and brand name must remind your target audience of … [Read more...] about The Anatomy Of Branding: How to Develop an Irresistible Brand
Happy New Year! It’s that time of the year again when goal setting will be at the top of people’s to-do-list. But whatever your goal, you’re going to have to start taking action to make any real progress. Thinking alone won’t do it! That's why I created the BUSINESS STRATEGY SESSIONS to help you get OFF your butt and make great things happen in your business and in your life this year 2013! Here's why you NEED to attend: 1) CLARITY Listen, you’ll never know everything. No matter … [Read more...] about How To Breakthrough Business Growth Barriers In 2013
There is no business without competitions; the days of the monopolist are long gone. Regardless of how relatively new an industry may seem, a careful research will reveal two or more other competitions. So like I often remind entrepreneurs, since very few businesses exist in isolation, what are you going to do about the competition? The existence of competitions in any given industry changes the playing field. Businesses in an attempt to gain higher market share adopt various competitive … [Read more...] about COMPETITIVE STRATEGY: How To Win The PRICE War
Happy New Year! I’m so glad to have made it into 2012 and gladder that you also made it. At the start of a New Year like this, people are always in such high spirit having far reaching expectations for their life and business. As a result, many start the New Year with a list of to-dos for vital areas of their life or business. This list of to-dos popularly known as New Year Resolutions is created in the same high spirit that naturally accompanies the New Year. Little … [Read more...] about Effective Planning For 2012: Why New Year Resolutions Fail And What To Do Instead
Do you know why some businesses achieve more than their counterparts? Do you know why no two businesses are ever the same? Do you know why certain businesses behave in a certain way that sets them apart from others? The secret is found in their DNA. In biology, the DNA which stands for DeoxyriboNucleic Acid contains the genetic instructions for every living organism. The DNA determines what kind of life is the organism being formed to live. In essence, the DNA … [Read more...] about Business DNA: Why Your Company’s Success Desperately Depends On It!
It is said that the only constant thing in life is change. Entrepreneurship is about thriving on change. A business cannot continue to do the same thing every day and hope to remain competitive. In business as well as in life, change is not a choice, it’s a must. The options are very clear; innovate or die! If there’s one aspect of business that can potentially increase your odds of keeping up with change as an entrepreneur, it is the creative side of your … [Read more...] about How To Unlock The Power Of Creativity For Cutting-Edge Innovation