In a competitive marketplace, up-to-date information can make the difference between keeping pace, getting ahead, or being left behind. Business is a game and only the team with the best players wins. To win, you need to know your strengths and weaknesses as well as that of your competition. Knowledge of thyself alone is no longer sufficient to remain competitive. According to Sun Tzu, the ancient author of the Art of War; “If you are ignorant of both your enemy and yourself, then you are a fool and certain to be defeated in every battle.” No matter how much you think you … [Read more...]

Advertisement doesn't create brands, entrepreneurs do! The concept of branding is often not clear to so many entrepreneurs despite the popularity of the concept. I have written about this before; a brand is so much more than a logo, color or the brand name itself. A brand is a brand because it portrays a particular set of values that resonate or connect emotionally and logically with a specific target audience or market. Your logo, color and brand name must remind your target audience of something special, different, and exciting about your company, product/service. This something … [Read more...]