Selling Your Idea: How To Get People To Buy Into Your Idea
Wednesday, 03 November 2010
by Tito Philips, Jnr.
Why on earth should anyone buy into your idea?
Providing answer to this question is where your greatest nightmare as an entrepreneur begins. Your idea is great; it has the potential to change the world, but how come no one except you is willing to stick their neck out for it? How come all people ever do when you pitch your idea is listen, nod their heads and do nothing else? Because you are not convincing. Let me be very quick to draw a line here; there is big difference between sounding convincing and actually being convincing. Sounding convincing is a matter of presentation, being convincing is a matter of credibility.
- Published in Start Up, Thought Bank