BUSINESS GROWTH 101: How To Increase The Market Share Of Your Business
Tuesday, 07 June 2011
by Tito Philips, Jnr.
Market share is intentional, people choose you instead of others because there’s something SIGINIFICANT [unique, unusual, extra-ordinary, different, special] about you. Market share is people identifying with your business, company, product, or services. It doesn’t come by chance; it can only be intentionally created.
- Published in Marketing, Thought Bank
BUSINESS GROWTH 101: How To Diagnose The Problem of Low Sales
Monday, 25 April 2011
by Tito Philips, Jnr.
The first step out what could be responsible for the low sales. There are two categories of people you should towards diagnosing the problem of low sales is to ask questions. You have to speak to the appropriate people to find direct your questions to; your employees [internal survey] and your customers [external survey].
- Published in Marketing, Thought Bank
BUSINESS GROWTH 101: What To DO When Business Is Slow
Monday, 18 April 2011
by Tito Philips, Jnr.
Somehow, entrepreneurs don’t seem to have any problem dealing with high sales periods; after all, we don’t ever get tired of having more. But when it comes to the low sales periods, all hell seem to break lose. This unusual article is about knowing what to do when business is dull or slow. It will help you make the most of the low sales periods every business usually encounters every once in a while. It is very important to know that some low sales periods are self inflicted and others are not. I have decided to write this because one of the businesses I run is currently in this phase and I am becoming a better entrepreneur as a result.
- Published in Marketing, Thought Bank
The 4 Elements Of Effective BRANDING
Monday, 07 March 2011
by Tito Philips, Jnr.
Branding is the difference between a business and a company. The irony is that a lot of so called entrepreneurs don’t know such a difference exists. For many, a business and a company may as well be the same thing. But are they really the same? This article is about pointing out the winning difference.
- Published in e-Marketing, Marketing, Thought Bank
How To Be A KING In Your NICHE
Sunday, 05 December 2010
by Tito Philips, Jnr.
A niche is a specialized market in which a business operates in. For example, every automobile company produces cars; therefore we have the automobile industry. In that same industry, we have certain niches, such as; the luxurious car niche, the high speed niche, the safety niche and the affordable niche. These niches represent different smaller percentages of the automobile industry. They are different from the general automobile industry, because their market is highly specialized.
- Published in Marketing, Thought Bank
How To Remain In Business Despite Intense Competition
Thursday, 09 September 2010
by Tito Philips, Jnr.
Whether you like it or not, the world of business is a very highly competitive one. Business is a game and it takes a lot to eventually emerge as a winner. Winning however does require you find a way to remain in business irrespective of competition. Perhaps one of the most critical factor in determining who wins or lose in the game of business is knowing what not to do in the face of intense competition.
- Published in Marketing, Thought Bank
Successful Branding In 8 Simple Steps
Tuesday, 03 August 2010
by Tito Philips, Jnr.
Branding is a marketing tool, and thus, it is a deliberate act. It’s not something you stumble upon; it’s a thing that is creatively developed. A brand is a living entity. It has its own lifespan, personality, and characteristics. Therefore, if you know you can’t make a difference (be useful), don’t try to be different (branding). The following are what you should know about branding – being different (uniqueness) and making a difference (usefulness).
- Published in Marketing, Thought Bank